Category Archives for Digital Marketing

19Mar
By Digital Marketing

Mastering Social Media: A 7-Step Blueprint for Success

Highlights: In today’s digital age, having a solid presence on social media is important for B2B businesses of all sizes. Whether you’re a small startup or a multinational business, leveraging the power of social media…
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14Mar
By Digital Marketing

Mastering B2B SEO in 2024: Essential Metrics, KPIs, and Benchmarks for Success

Highlights: In the digital world, businesses compete for attention. With more intelligent algorithms and tougher competition in 2024, keywords are crucial to visibility. Companies must focus on metrics, KPIs, and benchmarks to succeed. Improving visibility…
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11Mar
By Digital Marketing

The Most Effective Marketing Techniques for Chemical Companies

Highlights: In an era where the digital world is continually evolving, B2B chemical companies face the daunting challenge of staying relevant and competitive. The digital landscape offers many opportunities for B2B businesses willing to adapt…
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20Jul
By Digital Marketing, SEO

How Does Email Marketing Drive Customer Engagement and Repeat Business?

Highlights: Email marketing is a digital marketing strategy that is been around for decades. Some marketers have called it a dead marketing asset, but this is not the case. Email marketing is still regarded as…
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19Jul
By Digital Marketing, Search Engine Marketing, Social Media Marketing

Social Listening and Engagement: Strengthening Brand Reputation with Hootsuite’s Monitoring Features

Highlights: The most basic of all human needs is the need to be heard. Consumers expect the same basic requirement to be fulfilled by brands too. Recent statistics argue that when customers feel connected to…
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26Jun
By Digital Marketing

What is Generative AI & How It is Transforming Digital Marketing?

Highlights: ‘Three out of four marketers use Generative AI to create marketing content’, according to a new study published by Botco.ai  Generative AI is a revolutionary technology which can create content in form of text…
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23May
By Digital Marketing

Everything you need to know about CTR: The Secret To More Clicks and Sales

HIGHLIGHTS Click Through Rate, commonly known as CTR is a digital marketing metric. CTR Analysis is used to measure the success and effectiveness of your advertising material.  It measures the ratio of total impressions to…
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06May
By Digital Marketing

Google Business Profile: How to Optimize Your Business Listing?

Google Business Profile is one of the most valuable, yet underestimated assets of your business. Google my business free service lets you provide your business information and can help connect your business to the customers. …
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24Mar
By Digital Marketing, Search Engine Marketing

Google’s Helpful Content Algorithm Update in 2022: How to Overcome?

Google Helpful Content Algorithm is one of the most significant updates made by Google in 2022. The Google Helpful Content Update 2022 aims to provide users with more relevant and informative content when they search…
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17Mar
By Digital Marketing, Search Engine Marketing

Top 5 Digital Marketing Trends For B2B Businesses You Can’t Ignore

Everyone in today’s world is running behind trends. It does not matter what product or service you sell; you can easily connect with your audience as long as you have a presence on the internet.…
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