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About The Exhibition

The 4P Solutions participated as an exhibitor in MahaindXpo 2023, an Industrial exhibition where B2B companies from varied industries like Chemical, Manufacturing, Logistics, Engineering & many others participated to showcase their products and services to explore new business opportunities.

The exhibition served as a distinct platform for 4P to present its services for visitors & other exhibitors, as it was the only B2B marketing agency present among other manufacturing companies. The Expo was a great B2B matchmaking event where MSMEs can connect with potential buyers and suppliers.

Objectives

Increasing the brand awareness of 4P.

Directing efforts towards the right B2B prospects.

Decoding needs and desires of Industrial brands.

Project Goals

Increasing the footfalls of visitors on 4P Stall.

Reaching out to the right industry experts & prospects who need an extended digital marketing arm.

Displaying 4P’s services among the exhibitors and visitors present at the exhibition.

Our Approach

The 4P Solutions participated as an exhibitor at MahaIndXpo among B2B exhibitors from varied industries like Chemical, Manufacturing, Logistics, Engineering, and many more. Being the only B2B industrial marketing agency, following were the activities done to tap the needs of these exhibitors & standout among them.

Pre-exhibition

  • Creating collaterals & landing page specific to the exhibition.
  • Sending out invitation emailers & social media posts to prospects.
  • Discount offer on the services exclusively for the exhibition attendees.

During exhibition

  • Distribution of the collaterals to prospects & creative standees, stall design to stand out among the exhibitors.
  • Giveaways (Cookies with edible QR code) that redirected to 4P’s exhibition landing page.
  • Educating the prospects about the services while interaction.

Post-exhibition

  • Sending out thankyou mailers.
  • Event highlights social media posts.
  • Glimpse video of the exhibition for the invitees & prospects who could not attend the exhibition.

Results

  • Increase in the footfalls by the mail and social media invitations.
  • Ads helped reaching out to the prospects which pushed the number to 600 + visitors.
  • Generated intrigue and interest about B2B digital marketing and how it can help their business.
  • Initiated interaction with 75+ industry experts.
  • Approximately 7532+ minutes of interaction with the prospects.
  • Enquiries from visitors who attended and prospects who couldn’t attend the expo and increased traction on exhibition landing page, social media handles.
  • Established 4P as industrial marketing expert.
  • Helped 4P build credibility in the B2B industrial marketing space & portray itself as a thought leader in the industry.