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About the Company

The Seafarer’s Anchor (SFA) is the world’s first professional network for seafarers. As a platform for Seafarer’s across the globe, SFA addresses a wide range of challenges: better visibility & decision making, better connectivity, sharing experience, career development & building networks.

Challenges & Objectives

To create a global platform which would appeal to Seafarer’s across the globe

Create awareness about such a unique platform by reaching out to the seafarers

To create content in the form of blogs, videos, FAQs and so on, which would interest the audience and give them the confidence to register

Our Approach

A web portal adhering to the global standards and guidelines was created

Content creation and distribution based on the pain points, challenges, needs and desires of the seafarers was done

Digital films were shot by using international models to showcase the global appeal of SFA

A mixed approach of organic, influencer marketing and ads was used to drive the engagement and registrations

The Result

2800 +

Seafarers have registered on the SFA portal, within first few months

35 %

Increase in Overall web traffic on portal, by month on month

260 %

Instagram and Facebook impressions so far

332 %

Increase in instagram post engagement

Gallery

World Maritime Day 1.2
Sailors Checklist Engagement Post
justice league 1.2
did you know
blood donation

Other Case Studies

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