JD – Content Writer

Position Identification:
Designation – Content Writer
Department – Content

Purpose of the Job:

• Content Writers are responsible for creating engaging written pieces of copy that can be used in digital and web media. 
• To work for clients to produce articles on a variety of topics, as an opportunity to advertise their services or educate consumers about relevant information related to the brand’s offerings.

Principal Tasks & Responsibilities:

• Conducting in-depth research on industry-related topics in order to develop original content. 
• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, webinars, podcasts, e-books, whitepapers, and more.
• Create content that motivates, inspires, educates, informs, sells, and provides information across various digital platforms.
• Work closely with the client servicing, search engine optimization, social media marketing, and graphic designing teams to produce content that generates results.
• Use your editing, content management, and creative skills to publish and edit content across various digital platforms.
• Ensure the quality of detailed copy in English and/or Hinglish throughout all phases of projects assigned.
• Work on a variety of projects across a rich spectrum of market sectors and geography.
• Contribute to the creation of guidelines and digital brand manuals.
• Contribute to the definition of project storytelling opportunities and assist designers, video content creators, photographers, and illustrators to deliver unique project narratives.
• Embrace challenges and inspire new ways of thinking.
• Identify customers’ needs and recommend new gaps in the company’s current content. 
• Use your knowledge of SEO and content development to create digital content that helps us get found via search engines and showcases our company and clients as a leader within the industry.
• Become an influencer who makes an impact on the company and within the industry through the production of digital content.

Person Specifications:

1. Qualifications – Degree majoring in Marketing, Communications, Arts, Literature, Journalism, or other relevant disciplines
2. Skills – 

• Grasp on Language: The applicant must have a good grasp of the written side of the English language. He/she must know how to structure a sentence that has all the necessary parts of speech (noun, verb, adjective etc.) and produce a said sentence that is grammatically correct.
• Ability to research topics: Applicants often have to write about topics belonging to varying industry niches. They may not have any idea about a given topic at the time, and must therefore be comfortable with researching the subject matter online.
• Non-Plagiarized content: Authenticity is paramount; thus, an applicant must have developed the discipline to write original content not copied from any available web content.
• Familiarity with Word Processors: The applicant should have a basic understanding of using run-of-the-mill word processors (MS Word, Google Docs, WPS, etc.