Category Archives for Digital Marketing

20Jul
By Digital Marketing, SEO

How Does Email Marketing Drive Customer Engagement and Repeat Business?

Highlights: Email marketing is a digital marketing strategy that is been around for decades. Some marketers have called it a dead marketing asset, but this is not the case. Email marketing is still regarded as…
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19Jul
By Digital Marketing, Search Engine Marketing, Social Media Marketing

Social Listening and Engagement: Strengthening Brand Reputation with Hootsuite’s Monitoring Features

Highlights: The most basic of all human needs is the need to be heard. Consumers expect the same basic requirement to be fulfilled by brands too. Recent statistics argue that when customers feel connected to…
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26Jun
By Digital Marketing

What is Generative AI & How It is Transforming Digital Marketing?

Highlights: ‘Three out of four marketers use Generative AI to create marketing content’, according to a new study published by Botco.ai  Generative AI is a revolutionary technology which can create content in form of text…
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23May
By Digital Marketing

Everything you need to know about CTR: The Secret To More Clicks and Sales

HIGHLIGHTS Click Through Rate, commonly known as CTR is a digital marketing metric. CTR Analysis is used to measure the success and effectiveness of your advertising material.  It measures the ratio of total impressions to…
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06May
By Digital Marketing

Google Business Profile: How to Optimize Your Business Listing?

Google Business Profile is one of the most valuable, yet underestimated assets of your business. Google my business free service lets you provide your business information and can help connect your business to the customers. …
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24Mar
By Digital Marketing, Search Engine Marketing

Google’s Helpful Content Algorithm Update in 2022: How to Overcome?

Google Helpful Content Algorithm is one of the most significant updates made by Google in 2022. The Google Helpful Content Update 2022 aims to provide users with more relevant and informative content when they search…
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17Mar
By Digital Marketing, Search Engine Marketing

Top 5 Digital Marketing Trends For B2B Businesses You Can’t Ignore

Everyone in today’s world is running behind trends. It does not matter what product or service you sell; you can easily connect with your audience as long as you have a presence on the internet.…
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16Feb
By Digital Marketing, Search Engine Marketing

How to use social media to connect with customers and grow your business?

Social media has become an integral part of the business world, and for good reason. It’s a powerful tool for businesses to connect with customers, increase brand awareness, and ultimately, grow their business. In the…
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21Dec
By Digital Marketing

The Most Effective Marketing Techniques for Chemical Companies

For a chemical company to even consider marketing their product, they have to spend months and months to first perfect their product, test it, get approval and then move on to market it.  With the…
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14Dec
By Digital Marketing, Search Engine Marketing, Social Media Marketing

How to create a successful B2B digital marketing campaign?

The concept of digital marketing took afloat years back when brands realised the power the internet had. With people moving from traditional sources of entertainment, like TV, to social media platforms, the targeting for ads…
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