Category Archives for Social Media Marketing

19Jul
By Digital Marketing, Search Engine Marketing, Social Media Marketing

Social Listening and Engagement: Strengthening Brand Reputation with Hootsuite’s Monitoring Features

Highlights: The most basic of all human needs is the need to be heard. Consumers expect the same basic requirement to be fulfilled by brands too. Recent statistics argue that when customers feel connected to…
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07Jul
By SEO, Social Media Marketing

From Data Chaos to Strategic Insights: Google Analytics 4 for Business Growth

Highlights: Why is GA4 important for businesses? Google Analytics 4 is the new analytics platform by Google. It merges the capabilities of AI and machine learning to give better analytics tracking for all types of…
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29Dec
By Social Media Marketing

Using Social Media Effectively: Do’s and Don’ts

Social media has become a space for companies to market themselves as brands. And they are taking it very seriously. But from time to time, there have been slip-ups, and the companies have learned from…
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14Dec
By Digital Marketing, Search Engine Marketing, Social Media Marketing

How to create a successful B2B digital marketing campaign?

The concept of digital marketing took afloat years back when brands realised the power the internet had. With people moving from traditional sources of entertainment, like TV, to social media platforms, the targeting for ads…
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21Jul
By Lead Generation, Social Media Marketing , , , , , ,

Effective Ways to Generate B2B Leads through Social Media

The future of B2B business is digital. As part of your growth strategy, you will need to develop a plan to acquire fresh and relevant leads. Often, this is the most challenging part of marketing…
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20Jun
By Social Media Marketing , , ,

What is the most effective email marketing strategy?

Every year, the number of email users increases at an astounding rate. Email remains a popular way for businesses to communicate, and email marketing is still a powerful tool for reaching out to potential customers.…
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Essential Tips for B2B Social Media Marketing
29Apr
By Social Media Marketing , , , ,

Essential Tips for B2B Social Media Marketing

For B2B marketing, digital is the way of the future. Here’s how you can develop social media marketing for b2b – for efficient marketing, social selling, better customer service and support, and more. In discussions…
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5 Simple Ways to Maximize ROI on LinkedIn
26Apr
By Social Media Marketing , , , ,

5 Simple Ways to Maximize ROI on LinkedIn

Nothing is more exciting than launching your own business and watching it succeed. However, that’s easier said than done, because new marketing challenges come in when you start trying to grow your business. Challenges with…
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Benefits of Using LinkedIn for B2B Marketing
25Feb
By Social Media Marketing , , , , , , , ,

Benefits of Using LinkedIn for B2B Marketing

B2B Marketing in a Nutshell  While a lot of the businesses we interact with daily might be targeting individuals as customers, we in the Business-to-Business world aren’t. Digital marketing for B2B is different – very…
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Build your brand using social media
04Feb
By Social Media Marketing , , , , , , ,

How can Social Media help you build a brand?

54% of social browsers use social media to research products. (GlobalWebIndex) The definition of a brand is often confused with the definition of the business itself. However, it couldn’t be further away from the truth.…
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