Category Archives for Social Media Marketing

How Does Content Marketing Drive Customer Acquisition in Logistics?

Highlights: Introduction In today’s digital age, having a strong, authoritative online presence is important for businesses. However, simply having a website or social media accounts isn’t enough. To truly connect with your target audience and…

The Need for Adaptation: Why B2B Companies Must Embrace Change or Risk Being Left Behind

Highlights: Introduction In today’s modern world of business, significant changes have occurred across various domains, including technology, data management, financial security, and countermeasures against data theft. However, businesses that stick to old outdated practices and…

The Role of Emotion in B2B Marketing: Building Lasting Connections with Your Audience

Highlights: Introduction Emotions are the unseen driving force behind decision-making, even in the business-to-business (B2B) environment, where decisions are presumed to be driven solely by logic and ROI. In the evolving Indian B2B market, tapping…

Authentic Digital Brand Identities: Strategies for Portraying Your Company Accurately

Highlights: Introduction In today’s digital-first world, how you portray your company online can make or break your brand’s reputation and success. With the internet at everyone’s fingertips, the first impression is often made without a…

What is Social listening and How to Get Started?

Highlights: Introduction In today’s digital world, where every tweet, comment, and post holds significance, lies the untapped treasure of social listening.  As businesses navigate the ever-evolving digital ecosystem, understanding and harnessing the potential of social…

Social Listening and Engagement: Strengthening Brand Reputation with Hootsuite’s Monitoring Features

Highlights: The most basic of all human needs is the need to be heard. Consumers expect the same basic requirement to be fulfilled by brands too. Recent statistics argue that when customers feel connected to…

From Data Chaos to Strategic Insights: Google Analytics 4 for Business Growth

Highlights: Why is GA4 important for businesses? Google Analytics 4 is the new analytics platform by Google. It merges the capabilities of AI and machine learning to give better analytics tracking for all types of…

Using Social Media Effectively: Do’s and Don’ts

Social media has become a space for companies to market themselves as brands. And they are taking it very seriously. But from time to time, there have been slip-ups, and the companies have learned from…

How to create a successful B2B digital marketing campaign?

The concept of digital marketing took afloat years back when brands realised the power the internet had. With people moving from traditional sources of entertainment, like TV, to social media platforms, the targeting for ads…

Effective Ways to Generate B2B Leads through Social Media

The future of B2B business is digital. As part of your growth strategy, you will need to develop a plan to acquire fresh and relevant leads. Often, this is the most challenging part of marketing…