Highlights:

• Overview of Generative AI
• Difference between traditional and generative AI
• How to harness generative AI for digital marketing revolution?
• FAQS

‘Three out of four marketers use Generative AI to create marketing content’, according to a new study published by Botco.ai  Generative AI is a revolutionary technology which can create content in form of text or image based on prompts. This technology has been quickly adapted by digital marketers to transform their Digital marketing strategies.

Let us first understand what exactly generative AI is.

Overview of Generative AI

Generative AI is an artificial intelligence that uses algorithm to generate new original content in form of text, images and even music. 
To understand Generative AI better, let us first have a look at what exactly artificial intelligence is. Artificial intelligence is basically machine performing tasks that are largely related to human cognitive system such as thinking, interpreting, recommending, playing games, identifying patterns etc. Generative AI goes one step further from the traditional AI system. It can help in content creation and curation based on already available data and information.

How is generative AI different from traditional AI

AI is so deep rooted in our lives that we often overlook certain tasks that are done by traditional AI such as google maps or netflix recommending you your next series. 

Here are few key differences between traditional and generative AI that can help you better understand and use artificial intelligence according to your requirement. 

Features	Traditional AI	Generative AI
Approach	AI follows the rules or symbols fed into the system.	Generative AI involves deep learning process to generate novel content.
Learning Process	Requires manual input by human experts	Learn from data without any explicit programming requirement.
Decision making	Behaves according to pre defined rules and system, uses logical reasoning	Analyzes large data, identifies patterns and relationships.
Output	Determines the next step based on predefined instructions.	Generate new and original output that may not be present in the training dataset.
Adaptability	Lacks flexiblity and often requires manual updates to algorithm to change certain things.	Can adapt to different scenarios and produce new conten based on learned patterns.

How to harness generative AI for digital marketing revolution?

Generative AI has already shown its prowess in digital marketing strategies. For automating certain content creation to predicting better consumer analysis, AI has helped marketers craft better marketing strategies. 
Here are 4 ways generative AI is transforming digital marketing strategies.

Content Creation: 

Conversational AI tools can create unique content. AI models can be used to generate articles, blog pots and several social media posts. This can be valuable time saving feature especially for designing production workflows and generating content. Since AI is dependant on large amounts of data, conversational AI tools can provide more information than what humans can look into.
It also generates a variety of content types such as text, images and videos that can help generate targeted marketing campaigns. In terms of images, AI can help generate creative images from your vision with few clicks, reducing designer’s time and effort required in creating unique content.

Brainstorming: AI like ChatGPt and Bard can be amazing tools to generate ideas for content and can assist you in overcoming creative blocks. AI generator tools can help develop a recommendation system to provide personliazed content recommendation specific to your customer. It can also help in SEM marketing by finding relevant keywords for your brand.

Better Marketing decisions: Generative AI can analyze extensive data from various sources, process social media trends and generate actionable insights for social media marketing. By processing data, trends and other relevant information, AI can also uncover patterns about customer behavior and campaign performance. This can aid businesses in making more data-driven social media marketing decisions instead of decisions based on whim. With accurate data on distinct segments, marketers can tailor their message according to specific categories resulting in better engagement and conversion rates.

Human touch to AI: 

AI have transformed digital marketing by easing off many mundane task of marketing team, but it is essential to understand that human touch is important for a successful marketing strategy. 
AI can generate content but need help from humans to guide and derive insights. Human emotions cannot be replaced by AI. The brand trust and genuine emotional connection can only be created after human interpretation and personalization of text created by AI.

Conclusion: 

Generative AI can benefit digital marketing but the marketers cannot completely depend on AI for their digital marketing . Legal and ethical considerations must be considered while using generative AI. With embracing this advanced technology, it is essential to connect with a team of experts in digital marketing that can leverage the power of generative AI – which is where The 4P solutions comes in. 
The 4P Solutions has 10+ years of experience in handling marketing strategies to establish B2B brands digitally. Our vision is to offer creative solution partners for ambitious brand and B2B service companies. All you need to do is, connect with us at 8928609451 or mktg@the4psolutions.com.

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