All posts by 4Pian.

31Jan
By Search Engine Marketing

B2B Digital Marketing Trends to Follow in 2023

The world of digital marketing is ever-changing, and it’s important to stay ahead of the curve if you want to remain competitive in the coming years. As we are already in 2023, there are certain…
Continue
23Jan
By Search Engine Marketing

How does Google’s Spam Algorithm Update Of October 2022 Work?

Using search engine spam is the practice of artificially boosting the visibility of certain websites or pages. Recently, Google updated its algorithms to combat spam. In its AI-based spam prevention system, SpamBrain identifies and penalizes…
Continue
29Dec
By Social Media Marketing

Using Social Media Effectively: Do’s and Don’ts

Social media has become a space for companies to market themselves as brands. And they are taking it very seriously. But from time to time, there have been slip-ups, and the companies have learned from…
Continue
21Dec
By Digital Marketing

The Most Effective Marketing Techniques for Chemical Companies

For a chemical company to even consider marketing their product, they have to spend months and months to first perfect their product, test it, get approval and then move on to market it.  With the…
Continue
14Dec
By Digital Marketing, Search Engine Marketing, Social Media Marketing

How to create a successful B2B digital marketing campaign?

The concept of digital marketing took afloat years back when brands realised the power the internet had. With people moving from traditional sources of entertainment, like TV, to social media platforms, the targeting for ads…
Continue
24Nov
By News, SEO

What is Google Product reviews Update September 2022? What impact does it have on e-commerce websites?

Google’s Algorithm Updates have always managed to stir up conversations on social platforms.  These updates, sometimes random, have managed to both excite and annoy the SEO community.  What exactly is this update, and what impact…
Continue
21Oct
By Lead Generation, SEO

How to generate 2X leads with winning B2B SEO strategies?

Millions of people use the internet every day to search for products and services. If you’re not capturing their attention at the right moment, they might never find out about your company or its offerings. …
Continue
17Oct
By SEO

How to rank first on Google Maps?

Google Maps listing is one of your business’s most important marketing tools. This can help you generate more business, stand out over competitors, and attract new customers.  These benefits, however, are only attainable if your…
Continue
17Oct
By Digital Marketing

Strategies for B2B marketing automation

The use of marketing automation is spreading to virtually all aspects of digital marketing. Known as a very valuable tool, it can help customers generate, manage, and close new leads. Small and mid-sized businesses can…
Continue
14Sep
By Digital Marketing

How to Create a Successful Digital Marketing Strategy for B2B?

The digital landscape has completely transformed how marketers communicate with their customers. A digital marketing strategy optimized to drive digital transformation and reach the right people on the right channels is the key to making…
Continue