All posts by 4Pian.

27Oct
By Search Engine Marketing

How to Conduct Keyword Research for B2B SEO Success

Highlights: In today’s digital landscape where every business is striving to achieve online visibility, mastering the art of B2B Keyword Research is essential. Google’s Algorithm is constantly evolving, but one thing that has always remained…
Continue
25Oct
By Search Engine Marketing

International SEO Strategies for B2B Global Expansion

Highlights: All Set to take your business online, but what about your SEO? You may be thinking that your SEO strategy is all set. However, SEO is an ongoing process, and what works for your…
Continue
18Oct
By Search Engine Marketing

The Power of LinkedIn Advertising for B2B Lead Generation

Highlights: In today’s digital world, social media acts as a virtual space to socialize and network. For B2B businesses, LinkedIn serves as a virtual space designed to facilitate professional connections. According to a HubSpot survey,…
Continue
11Oct
By Search Engine Marketing

Maximizing PPC Success: Perfecting Keywords and Ad Copy for Click-Through Rates

Highlights: PPC (Pay Per Click) is all around you. Whether you are doing a Google Search or just randomly scrolling on social media, you will come across PPC ads. PPC ads are often a popular…
Continue
27Sep
By Search Engine Marketing

Clicks and Queries: Understanding User Intent with GSC Search Analytics

Highlights: Google has always been known for its commitment to putting its users first. It keeps on updating its algorithm around its core philosophy of user-centric content. As the most preferred search engine, Google prioritizes…
Continue
25Sep
By Search Engine Marketing

Measuring Success in B2B Digital Marketing: Key Metrics and Analytics

Highlights: The one thing that every B2B marketer should ask is, ‘How is the digital marketing campaign doing?’ With the ever-increasing importance of data, tracking key metrics of your B2B marketing is vital. While tracking…
Continue
14Sep
By Search Engine Marketing

The Importance of Website Speed: Optimizing Performance for Better User Experience

Highlights: The website presence of your business, regardless of the industry, has a massive impact on the business. While optimizing your website performance, consider your own web browsing habits – would you wait for a…
Continue
08Sep
By Search Engine Marketing

Metrics That Matter: Analyzing Social Media Data for Informed Decision Making.

Highlights: If you have a social media for your business, you must have asked yourself this question: How do you know if your social media is supporting your marketing goals? The answer is simple: Social…
Continue
07Sep
By Search Engine Marketing

On-Page Excellence: The Role of Keywords and Content Optimization in SEO Success

Highlights: If you have a business website, you must have encountered the terms on-page SEO and off-page SEO. But do you really understand how these terms are used to grow your business? In this blog,…
Continue
28Aug
By Search Engine Marketing

The Potential of Microsoft Clarity: Heatmaps, Session Recordings, and User Experience Optimization

Highlights: In this dynamic digital landscape, understanding the performance of your website and user experience is essential for creating a brand image. Microsoft has made Clarity, a state of art behavioural analytics tool to understand…
Continue