08Mar
In the B2B world, reaching the right companies is especially important. What’s more important than reaching the right people within those organizations. If you’ve been in business long enough, you know that outreach in the…
All posts by 4Pian.
25Feb
B2B Marketing in a Nutshell While a lot of the businesses we interact with daily might be targeting individuals as customers, we in the Business-to-Business world aren’t. Digital marketing for B2B is different – very…
04Feb
54% of social browsers use social media to research products. (GlobalWebIndex) The definition of a brand is often confused with the definition of the business itself. However, it couldn’t be further away from the truth.…
25Jan
Did you know that 61% of B2B decision-makers start the decision-making process with a web search? (Demand Gen Report). The internet is an ocean of viable options for your desired results. The Google search engine…
06Dec
Digital Marketing for Corporate Education Industry Technology has influenced every aspect of the business world. It has revolutionized and has had a positive impact on most industries. Education which was once synonymous with classrooms, chairs,…
29Nov
Account-based marketing (ABM) is a focused business marketing strategy that allocates resources to a specific set of best-fit target accounts. It executes personalized campaigns designed to engage each account separately, by offering tailor-fit solutions to…
24Nov
Gone are the days when people read newspapers and magazines, as the internet has entwined with everything we do. People spend most of their time on phones, and engaging with them over their phones seems…
23Nov
Ever since websites like WordPress and Medium gained precedence in giving more building power to non-coders, Progressive Web App (PWA) and Native App builders are rising on the digital market. With the introduction of Open-Source…
06Sep
Business-to-Customer (B2C) or Business-to-Business (B2B), if you want to have a successful business, your digital strategy should reach your people. For the B2B businesses, it is often however hard to reach and resonate with the…
26Jul
The pharmaceutical industry functions under intense rules and regulations making it necessary to constantly evolve with the changing needs. The pharma market is highly competitive where they need to constantly innovate to make their customer…