“You don’t build business, you build people and then people build your business.”
Zig Ziglar

Did you know that every year, January 16th is observed as the ‘Get to Know Your Customers Day’ worldwide? It is actually an event that takes place four times a year (falling on the third Thursday of every quarter). Being one of the many tips on getting to know your customers better, this day also acts as a swift reminder to all marketing professionals around the globe that understanding the audience is highly critical for business success.

Why is it important to get to know your customers better?

According to a report published by Microsoft, 96% of consumers have stated that they rank Customer Service as an integral factor when it comes to loyalty choices towards brands and businesses (src). Simply stating, your customers are the life-giving force that keeps your business in existence. 

Getting to know them better is about boosting your business’ life expectancy by years at a time.  Getting under your customers’ skin is the only way you can engage, inspire, and retain them in a manner that is equally meaningful and valuable.

5 Tips on Getting to Know Your Customers Better

1. Rely on statistics, not assumptions

Assuming your target customer’s preferences and beliefs are not considered as a smart marketing strategy. We are living a digital era and we are swimming in data everywhere we look. Using consumer metrics and relevant insights on gaining understanding about consumer behavior is a much better way to improve your marketing communications exponentially.

1. Leverage social media marketing to its fullest

Whoever your target audience is, having a social media presence is essential for businesses to interact with their customers. Platforms like Instagram, Facebook & Twitter enable you to get information on your customer’s likings, their habits and most importantly what they are purchasing. 

These days, whenever customers have complaints regarding a product/service, they get them resolved through social media. Brands like Wendy’s, TATA Sky DTH, Dominos, etc. are known for their customer interaction on Twitter. Now, since the interaction between the company and the customer is visible to the public, it represents the company’s stand towards customer satisfaction.

1. Respond to all reviews personally

Did you know that 90% of consumers affirm that online reviews for products/services/experiences have a direct impact on their purchasing decisions? It is a good strategy to timely respond to both positive and negative reviews in a productive fashion. Doing so showcases your brand’s commitment to the consumer experience.

1. Conduct surveys

Surveys are one of the most effective methods to procure honest feedback regarding your brand and its services. Conducting surveys enables you to understand what the customers are thinking and how they feel about your product or service. 

1. Conduct keyword research

A consumer’s mindset can be better understood by using the keyword planning tool by Google. Keyword research enables businesses to identify their target market’s interests along with the key phrases that customers use to find what they need. 

Getting to know the customers and understanding them is a steady process. Once you are aware of the above methods, you will be able to connect better with your audience and that will help you make your own niche in the market.

Need to boost your business with digital marketing? Do you want to connect better with your consumer base? Reach out The 4P Solutions, Mumbai’s leading advertising and marketing agency. Visit www.the4psolutions.com to know more about us or mail mktg@the4psolutions.com