All posts by 4Pian.

11Oct
By Search Engine Marketing

Maximizing PPC Success: Perfecting Keywords and Ad Copy for Click-Through Rates

Highlights: PPC (Pay Per Click) is all around you. Whether you are doing a Google Search or just randomly scrolling on social media, you will come across PPC ads. PPC ads are often a popular…
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27Sep
By Search Engine Marketing

Clicks and Queries: Understanding User Intent with GSC Search Analytics

Highlights: Google has always been known for its commitment to putting its users first. It keeps on updating its algorithm around its core philosophy of user-centric content. As the most preferred search engine, Google prioritizes…
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25Sep
By Search Engine Marketing

Measuring Success in B2B Digital Marketing: Key Metrics and Analytics

Highlights: The one thing that every B2B marketer should ask is, ‘How is the digital marketing campaign doing?’ With the ever-increasing importance of data, tracking key metrics of your B2B marketing is vital. While tracking…
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14Sep
By Search Engine Marketing

The Importance of Website Speed: Optimizing Performance for Better User Experience

Highlights: The website presence of your business, regardless of the industry, has a massive impact on the business. While optimizing your website performance, consider your own web browsing habits – would you wait for a…
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08Sep
By Search Engine Marketing

Metrics That Matter: Analyzing Social Media Data for Informed Decision Making.

Highlights: If you have a social media for your business, you must have asked yourself this question: How do you know if your social media is supporting your marketing goals? The answer is simple: Social…
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07Sep
By Search Engine Marketing

On-Page Excellence: The Role of Keywords and Content Optimization in SEO Success

Highlights: If you have a business website, you must have encountered the terms on-page SEO and off-page SEO. But do you really understand how these terms are used to grow your business? In this blog,…
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28Aug
By Search Engine Marketing

The Potential of Microsoft Clarity: Heatmaps, Session Recordings, and User Experience Optimization

Highlights: In this dynamic digital landscape, understanding the performance of your website and user experience is essential for creating a brand image. Microsoft has made Clarity, a state of art behavioural analytics tool to understand…
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18Aug
By Search Engine Marketing

Building Trust in a Digital World: How B2B Industries Can Establish Credibility through Digital Marketing

Highlights: Our world is undeniably digital today. 9 in 10 B2B buyers turn to online channels for identifying new suppliers. Building digital trust in your brand is essential for every type of business. Building trust…
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14Aug
By Search Engine Marketing

Optimizing Content Performance: How SEMrush’s Content Analyzer Drives Engagement

Highlights: Content is the most critical asset of your marketing plan and your business as a whole. Effective content marketing can make or break your business. Content allows businesses to reach more customers and sell…
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02Aug
By Search Engine Marketing

Delivering Value: How Our B2B Digital Marketing Solutions Drive Brand ROI

Highlights: The goal of every business is to earn revenue. In today’s digital-centric world, an effective B2B marketing solution helps achieve this goal.  The nature of B2B buyers is chaining rapidly. According to research, 74%…
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