Google Maps listing is one of your business’s most important marketing tools. This can help you generate more business, stand out over competitors, and attract new customers.
These benefits, however, are only attainable if your listing is highly visible. The fact that your business is listed in an area does not automatically mean it will rank for searches relating to that area when Google searches for it.
According to 67% of consumers, Google Maps is their preferred navigation app. Because consumers rarely look past the first few results when searching for places to go, your Google Maps listing must be optimized to show up first for relevant searches. A good reputed B2B marketing agency in Mumbai can help you to optimize your business for Google Maps.
How to rank higher on Google maps for your business listing
So how do you increase the visibility of your business listing on Google Maps?
Follow these 6 steps to get started today.
Google Maps: 6 Easy Steps to Get Started
- Add your business to Google Maps
In order to rank higher on Google Maps, you must first add your business to the Google Maps listing. Here are the steps you need to follow to add your business to Google Maps:
1. Use Google Maps on your smartphone or Google.com/maps to search for your business name.
2. If it appears in the drop-down menu with a location next to it, then you have a listing! Skip to the next section.
3. There’s an option in the drop-down menu to “add a missing place” if your business name isn’t listed. The next thing you’ll be prompted to do is enter your name, category, and location.
- Claim your Google Maps business listing
Claiming your listing is the second step to ranking higher on Google Maps. When you create your listing, you can only provide the name, category, and location; claiming your listing allows you to provide much more information. The more information you provide, the higher your ranking will be on Google Maps.
You must have a free Google My Business account to claim your business listing on Google Maps. Simply pull up your Google Maps business listing, click “Claim this business” or “Own this business?” and follow the instructions.
- Make your Google Maps listing more informative
As soon as you’ve created a Google Maps business listing for your business and linked a Google My Business account to it, you’re ready to optimize the listing for higher ranking in local search results. Log into your Google My Business account to add more information to your listing.
- Make use of a local phone number
Due to the increased use of spam, Google doesn’t like toll-free numbers (800 and 877). You should use a local number with the area code of your location. The more accurate your location is on Google Maps, your ranking will be higher.
- Update your hours
In Google Maps, users can see if a business is opening, closing, or closing soon. Keeping your hour updated signals to Google that you are active and trustworthy will help you rank. Customers won’t be disappointed if they arrive at your store and find it closed or closing – which may lead to a negative review about your business.
- Describe your business in detail
Google Maps business listings should provide a general overview of your business to help orient visitors and unique features to entice visitors. To help establish a better connection, it should also be written in a tone that aligns with your brand.
You should include keywords in your business description so that your listing on Google Maps ranks for searches relating to your business name and your products and services.
You can take the help of a renowned branding & marketing agency in Mumbai for these content services.
With Google Maps business listings becoming more advanced, consumers can quickly find the information they need and make informed choices.
To get your business featured on Google Maps, follow the tips in this post, and you’ll enjoy increased visibility, engagement, and revenue. The 4P Solutions is a bespoke B2B digital agency that can help you to optimize your business for Google maps. Connect with the experts to get started today!