Highlights: In this dynamic digital landscape, understanding the performance of your website and user experience is essential for creating a brand image. Microsoft has made Clarity, a state of art behavioural analytics tool to understand…

Highlights: Our world is undeniably digital today. 9 in 10 B2B buyers turn to online channels for identifying new suppliers. Building digital trust in your brand is essential for every type of business. Building trust…

Highlights: Content is the most critical asset of your marketing plan and your business as a whole. Effective content marketing can make or break your business. Content allows businesses to reach more customers and sell…

Highlights: The goal of every business is to earn revenue. In today’s digital-centric world, an effective B2B marketing solution helps achieve this goal.  The nature of B2B buyers is chaining rapidly. According to research, 74%…

Highlights In the new normal, people rely heavily on mobile phones to access the internet. 92.3% of internet users use smartphones to consume content on the go, meaning websites have more mobile-friendly designs. Responsive and…

Highlights: Email marketing is a digital marketing strategy that is been around for decades. Some marketers have called it a dead marketing asset, but this is not the case. Email marketing is still regarded as…

Highlights: The most basic of all human needs is the need to be heard. Consumers expect the same basic requirement to be fulfilled by brands too. Recent statistics argue that when customers feel connected to…

Highlights: Why is GA4 important for businesses? Google Analytics 4 is the new analytics platform by Google. It merges the capabilities of AI and machine learning to give better analytics tracking for all types of…

Highlights: ‘Three out of four marketers use Generative AI to create marketing content’, according to a new study published by Botco.ai  Generative AI is a revolutionary technology which can create content in form of text…

HIGHLIGHTS Click Through Rate, commonly known as CTR is a digital marketing metric. CTR Analysis is used to measure the success and effectiveness of your advertising material.  It measures the ratio of total impressions to…