Highlights: Email marketing is a digital marketing strategy that is been around for decades. Some marketers have called it a dead marketing asset, but this is not the case. Email marketing is still regarded as…

Highlights: The most basic of all human needs is the need to be heard. Consumers expect the same basic requirement to be fulfilled by brands too. Recent statistics argue that when customers feel connected to…

Highlights: Why is GA4 important for businesses? Google Analytics 4 is the new analytics platform by Google. It merges the capabilities of AI and machine learning to give better analytics tracking for all types of…

Highlights: ‘Three out of four marketers use Generative AI to create marketing content’, according to a new study published by Botco.ai  Generative AI is a revolutionary technology which can create content in form of text…

HIGHLIGHTS Click Through Rate, commonly known as CTR is a digital marketing metric. CTR Analysis is used to measure the success and effectiveness of your advertising material.  It measures the ratio of total impressions to…

Google Business Profile is one of the most valuable, yet underestimated assets of your business. Google my business free service lets you provide your business information and can help connect your business to the customers. …

Google Helpful Content Algorithm is one of the most significant updates made by Google in 2022. The Google Helpful Content Update 2022 aims to provide users with more relevant and informative content when they search…

Everyone in today’s world is running behind trends. It does not matter what product or service you sell; you can easily connect with your audience as long as you have a presence on the internet.…

Social media has become an integral part of the business world, and for good reason. It’s a powerful tool for businesses to connect with customers, increase brand awareness, and ultimately, grow their business. In the…

The chemical industry is finally coming around to accepting Digital Marketing as more of a necessity than a fancy marketing technique. Digital Marketing for chemical industry covers most of the ways in which one can…