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What strategies have proven most effective in nurturing long-term B2B client relationships through email marketing, especially in industries with longer sales cycles?

Effective strategies for nurturing long-term B2B client relationships in industries with longer sales cycles involve personalized and relevant content tailored to the client’s journey. 

Implementing targeted drip campaigns, regular communication on industry trends, and offering exclusive insights can foster trust and engagement. 

Additionally, leveraging automation to send timely, value-driven content helps maintain a consistent presence throughout the extended sales cycle.

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