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Is digital marketing a viable option for manufacturers?

Digital Marketing is not a new practice, however, there are still a lot of opportunities for companies to fully leverage its impact. It is increasingly replacing traditional forms of marketing because it is more result-driven. 

With digital marketing for manufacturing companies, you can increase your brand’s visibility and perception, as well as continuously generate quality leads. In addition, digital marketing makes it easier to recruit skilled workers.

For manufacturers to remain competitive, digital tactics are more crucial than ever.

Do you want to learn how to leverage digital marketing to grow your manufacturing brand? Let’s see the key points to unlock the growth of your brand.

Why Should Manufacturers Invest in Digital Marketing?

Remember that the customer journey has changed and you can no longer reach industrial buyers using outbound marketing. Instead, you need to focus on what your customers want. 

According to a research report by BrightEdge, 68% of website traffic is derived from organic and paid search.  94% of B2B buyers conduct online research prior to purchasing business products. Customers will quickly turn to competitors if you don’t provide relevant answers. 

Overall, digital marketing by an expert b2b marketing agency helps your brand to solve the pain points of your target audience. Here are some benefits of online marketing for manufacturing brands:

  • Informs buyers about your products and services
  • Boosts brand recognition within your industry
  • Identifies prospects looking for similar companies
  • Leads to an increase in sales
  • Humanizes your brand and makes it more real thus creating an unique brand personality

How to get started with digital marketing for manufacturers?

Taking advantage of digital marketing for manufacturing companies will increase your ROI (return-on-investment) by attracting high-quality industrial buyers.

5 Best Digital Marketing Tips for Manufacturers

1. Strategize before you start doing anything

The first step towards a successful marketing campaign is never to start with marketing tactics until you have developed and documented a clear strategy.

A strategy is the action plan that gets you where you want to go, whereas the tactics are the actions that get you there. Marketing tactics are the means of the specific actions that teams take to implement the initiatives outlined in the strategy.

Once you have a thorough market audit paired with a roadmap, you can determine how to best execute the strategy based on your budget and expertise. 

2. Develop Accurate Buyer Personas

In order to effectively use marketing tactics, you need to understand your customers. Develop buyer personas based on your internal research and data to represent your ideal customers. 

You can use buyer personas to target qualified prospects, develop campaigns that meet your customers’ needs and develop products that meet those needs.

To make the buyer personas you must consider basic factors like demographic data, job title, location and interests, pain points like problems, needs, desires, goals, challenges, buying behaviour and so on. 

Creating buyer personas allows you to tailor campaigns to your ideal customers’ needs and to present your business as the solution to those needs.

3. Optimise your website

Your website serves as a first impression and a gateway to your brand online. A website has the potential to provide valuable information, capture leads, and drive purchase decisions. 

It is no longer enough to simply have a website – it needs to be aesthetically pleasing, easy to use, and include valuable content.

Using SEO’s best practices can also help your website rank higher in search engine results, resulting in more visitors and conversions 

4. Use Digital Advertising

With the help of digital marketing, you can target your customers based on their demographics, geographic location, interests, and buying behaviour. With the right targeting in place, you can follow the prospect along their buying journey to provide the right message at the right time.

Although the digital marketing industry is vast, you should test out a few channels to find out what your audience prefers to consume and where they spend most of their time. Following are the digital mediums you can try:

  • Pay-per-click (PPC) Ads: Through popular search engines such as Google and YouTube, you can create PPC ads that target users who are already searching for similar products. 
  • Social Media: You can promote your brand via free and paid campaigns, allowing you to reach a targeted audience. LinkedIn, Facebook, Twitter, and Instagram are popular social media platforms.
  • Email Marketing: An effective way to follow prospects through the customer journey, where you can send emails to persuade them to make certain call-to-actions.

5. Produce valuable video content 

The key to leveraging digital marketing is to develop content that engages buyers and keeps them engaged across all your channels. 

Videos are an excellent way to show off your facility, go behind-the-scenes, or explain complex concepts that are difficult to convey in writing. As a result, your brand reputation will improve over time, as well as search engine rankings, backlinks, and website traffic.

Making the transition to digital marketing may seem daunting, but it provides manufacturers with an excellent method for reaching out to new audiences and for increasing conversions. 

Our end-to-end Marketing Services for Manufacturers 

A blanket marketing approach cannot be a fit for Manufacturing firms!

The niche industry needs a well thought of, custom plan of action. 

And we at 4P understand that! 

As the leading manufacturing marketing agency in Mumbai, we understand how to use marketing for your manufacturing business success if you: 

  • Want to acquire more customers 
  • Want more high-quality leads 
  • Want to increase ROI 2X? 
  • Looking to leverage new markets 

Ready to grow your digital marketing strategy? Get started with The 4P Solutions