54% of social browsers use social media to research products. (GlobalWebIndex)

The definition of a brand is often confused with the definition of the business itself. However, it couldn’t be further away from the truth.

What is a brand?

Brand refers to a business and marketing concept that helps people identify a particular company, product, or individual. A brand is regularly confused as an amalgamation of logos and graphics, meaning the look and feel of a business. However, a brand can be defined as the juncture of the identity and image of your business. It explains who you are and how you want to be perceived.

What is brand building?

Building a brand in today’s competitive business landscape is challenging. It involves generating awareness and promotion of a company through direct advertising and sponsorships. 

Brand building is a crucial practice that lets you build relationships with your audience, turning them into potential customers. A business with consistent branding is bound to get more recognized than a business without a unique identity.

How does Social Media Marketing help in Brand Building?

Around 91% of marketers use social media as part of their marketing efforts.

The process of brand building starts at the initial stages. Choosing the right brand name is easy, but making the brand name memorable is tricky. It takes years for a brand name to be associated with reliability and credibility. Defining identity using logos and packaging promotes brand equity and forms the foundation of customer perception.

A digital marketing agency with expertise in social media marketing can help establish a brand’s differentiating factor. Using various platforms to position a brand allows for higher visibility. 

Facebook is the biggest social media site, with more than two billion people using it every month, nearly a third of the world’s population! More than 65 million businesses are using Facebook Pages. 

More than six million advertisers actively promote their business on Facebook due to its easy setup and the freedom to choose different content formats.

Brands like Starbucks and Nike use unique storytelling techniques to connect with their audience. Brands often establish their core values, mission, and vision statements using engaging social media content that their audience will resonate with. 

Advertising & promoting the brand using social media marketing is one of the essential pillars of brand building. It helps create brand awareness while being visible to a broad audience. Proper communication and effective media channels can help build a strong brand and help increase brand recall. 

Brand building can be effective if a customer feels connected to it. Hence giving a personal touch to the customer through innovation and customization can help build a more robust perception in the customer’s mind.

78.6% of salespeople using social media to sell outperformed those who weren’t using social media.

A robust social media marketing strategy builds a cohesive brand that generates conversations. Customers value trust-based relationships, especially for B2B marketing. 

Most loyalty-oriented purchases are a product of consistent, honest engagement with the audience and can garner long-term business profits. The audience is engaged through direct messaging, comment section, story replies, and the like to help give a personalized feel, a human touch to your brand. 

Some best practices to create buzz around your brand is to:

1. Networking with partner companies to initiate dialogues in the industry’s interest you cater to by featuring in podcasts, hosting webinars, and posting thought leadership.
2. Asking open-ended questions using features such as Instagram stories and LinkedIn polls to better know your audience. 
3. Promptly answering tickets and complaints raised by customers. Twitter has proved to be a platform where customers can quickly resolve their issues by tagging the brand and expressing their concerns.

Last but the most important is audience research. Social platforms provide deep insights to brands about who exactly is consuming their content, along with the exact age, sex, and geographical demographics of your audience. 

While these insights can appear overwhelming at times, the right social media marketing agency will enable you to make sense and get the most out of the numbers. Data such as reach, impressions, engagement, and click-through rates empower brands to target the correct demographic with the right content at the right time to maximize contact. 

A sound social media strategy based on clear objectives derived from insights will rarely go wrong.

Wish to unlock the power of social media for your brand?

The 4P Solutions is the best B2B digital marketing agency in Mumbai, with immense experience and expertise in social media marketing. 
We empower you to discover the true potential of your brand. Call us on 93262 19501 today for more information.