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What is the most effective email marketing strategy?

Every year, the number of email users increases at an astounding rate. Email remains a popular way for businesses to communicate, and email marketing is still a powerful tool for reaching out to potential customers.

According to Statista (German based Database Company), there are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025.

So what is Email Marketing?

Email marketing for businesses is considered to be one of the most powerful digital marketing tools. Through it, you can establish a connection with your customers.

Visitors either interact with your page or ignore it. In any case, unless they made a purchase or took another action you wanted them to take, they are gone. They are unlikely to return.

Marketing via email changes that. In turn, it gives the visitor a reason to leave their contact information, and then you can use that information to contact them in the future. Here is where an email marketing strategy comes into play.

No matter whether you are a B2B or B2C brand, there are a number of top email marketing agencies in Mumbai which can help you strategize emails that influence your buyer’s decision.

But the fix here is that, in a world where billions of emails are sent every day, how can you make your business stand out from the crowd and increase sales with a higher open and click-through rate?

5 Techniques to Create a Winning Email Marketing Strategy for your Business :

Make it personal

Email personalization is a highly effective tactic that has been proven to improve mail campaign results. With personalization, your email campaigns are targeted to specific audiences based on their last purchased product, demographics, etc.

Customize your content to your customers’ needs and provide relevant offers based on their interests to give them a personalized experience. Connecting, engaging, and nurturing relationships with your audience will boost conversions and sales.

2.     Create eye-catching emails

Without a good email design, an email marketing strategy is incomplete. Plain text emails work, but HTML emails are more likely to encourage the customer to take action. Design your emails by laying out the key elements you want to include. This includes the subject line, body text, graphics, and CTA.

Designing an email template shouldn’t be stressful. If you want subscribers to scan the information quickly, for example, use a high-readability font. It is always better to use a simple font. Additionally, you can contact B2B digital marketing agencies in Mumbai to get some killer email template designs.

3.   Shorten subject lines

Are you aware that almost 47% of email recipients open emails based on the subject line? An email campaign with a personalized subject line has a 22% higher open rate.

In creating an email subject line, pay attention to the content and the number of characters. Ideally, subject lines should contain 6-10 words, which would result in better open rates. Adding urgency to a subject line also increases open rates by 22%.

The subject of an email campaign can determine its success or failure. It takes good writing skills to create catchy words that are more likely to get email subscribers to open their emails, even though it’s a one-liner.

4.     Use a catchy email signature

By adding an email signature to your emails, you show your brand’s personality and help build trust with your audience.

If you are creating an email signature, consider these tips.

  • Simple is best. Limit the amount of text and elements in your signature. Stick to the basics like your brand name, email, website, etc.
  • Be consistent. Include your logo and brand colour in your email signature.
  • Include relevant links. Connect subscribers to your social media platforms and homepage by including links.

5.     Send mobile-responsive emails

Over 80% of Internet users own a cell phone, and this percentage is expected to rise in the years to come. Your email marketing strategy should never be left without a mobile-friendly design. Imagine sending an email that looks so good.

However, as soon as you open it on your phone, the images don’t appear and the design looks awful. Due to this, your subscribers cannot interact with you. Your campaign’s success may suffer as a result.

Here are a few design tips to help your email marketing strategy:

  • Design one-column emails
  • Center important text
  • Make the call-to-action button easy to tap
  • Use a bigger font size
  • Display small images

To conclude, testing your email campaigns is the most effective way to find out what works best for your business. By doing this, you will avoid typos, errors, bounces, and other concerns that could have been avoided if you had sent out a test email before sending out the official one.

The 4P Solutions is the leading email marketing agency in Mumbai that provides powerful email marketing strategies to help your brand grow.

Connect with us today to expand your business with the help of email marketing communications.