Let’s start with the foundation. As a marketing leader, what’s at the heart of your brand offering — the hero products or services you want the market to remember?
Your website should be your top-performing salesperson. Is it converting, informing, and moving users through the funnel effectively?
Cross-functional alignment is key — from sales to product to customer success. How integrated is your marketing team in company-wide planning and execution?
As a leader, you're often balancing budgets and ROI. How much investment does marketing receive relative to the company's growth expectations?
In B2B especially, LinkedIn is a stage for thought leadership and pipeline building. How strategically are you using it?
Email should be more than a newsletter — it should be a performance channel. How intelligent and structured is your current setup?
Whether you’re scaling paid or just experimenting, clear ROI tracking is essential. How well do your campaigns deliver measurable outcomes?
You can't improve what you don't measure. How comprehensive is your performance tracking — from awareness to conversion to revenue?
