Case Study
FUJITEC
About the Company
Fujitec India Pvt Limited is a fully owned subsidiary of Fujitec Co., Ltd, Japan.
Fujitec India is associated with marketing, installation, testing and commissioning of Fujitec's range of Vertical Transportation Equipment comprising Elevators, Escalators and Autowalks in India.
Products of Fujitec India-
Elevators, Escalators, Autowalks.
Problem Statement
- Lack of brand awareness.
- Focusing on Tier-2 cities as target market.
- Poor digital presence of the brand.
Goals
- Increasing & optimizing social media presence.
Execution
- Detailed competitor analysis & understanding target audience for content creation.
- Started Instagram page from scratch.
- Repurposing of old content in new format which helped in getting better impressions.
- Exhibition marketing (ISEE Event highlights) – Invitation posts, Event benefits posts, Highlights post.
- Creation of swatch booklet ( Basic & Premium) showcasing the materials & colors to be used in the manufacturing of their products.
