Case Study
ATHENA
About the Company
Athena Global Logistics is established in Singapore and India by a team of Experienced Professionals in Shipping and Logistics with over 20 years of experience.
They work towards a goal to reach out to the Customers with Freight Forwarding and Logistics solutions.
Problem Statement
- Low Brand Awareness (and to increase brand awareness on social platforms).
- To Increase their social media platform's followers (Especially LinkedIn).
- To increase awareness about their logistics solutions to Africa and CIS countries.
Execution
- Creating attractive yet informative posts on their services to promote Athena as a leading logistics brand leveraging social media platforms.
- Promoting their values by highlighting their CSR activities, their monthly employee engagement activities (like monthly birthday employee celebrations, team outings, etc).
- Started a series of questions to ask in poll formats to help Team Athena leverage social media to its fullest and to understand customer requirements better.
- Other than this, created value from our content by sharing monthly articles on Industry related topics.
