Case Study

GEBI

About the Company

GEBI is a trusted household cleaning products company.

GEBI started as a humble Mumbai-based manufacturing company in the year 1991, has today evolved to be one of the reputed players of the branded household cleaning products in India.

Problem Statement

Insufficient online visibility and weak digital presence.
Establishing connections with both B2C and B2B audiences.
Effectively reaching out to potential customers and communicating product availability.
Building brand awareness within the Indian market.

Goals

Brand Thought Idea:

4P aspired to be industry trailblazers, inspired by pioneers, and driving innovation and excellence.

Selecting Targeted Platforms:

We strategically choose platforms that resonate with our audience, ensuring optimal reach and engagement.

Platform-Specific Content Creation:

Tailoring unique content for each platform, meeting the specific needs and expectations of our audience, and strengthening our impact and connection.

Execution

Umbrella Campaign Idea: #GharGharMeinGEBI #EveryHomeIsGEBIHome

GermSeAzadi - Emotional giveaway campaign during Independence Day, promoting MakeInIndia concept.

Thought Leadership - Showcasing GEBI's leaders, their ideas, and #MenBehindGEBI to enhance brand credibility.

MonsoonMeinCleaningSuperSoon - Addressing monsoon cleaning challenges, promoting product lines: Kharatta, Glass wiper, Super Spin Mop, and Cloth Brush.