Case Study
GEBI
About the Company
GEBI is a trusted household cleaning products company.
GEBI started as a humble Mumbai-based manufacturing company in the year 1991, has today evolved to be one of the reputed players of the branded household cleaning products in India.
Problem Statement
- Insufficient online visibility and weak digital presence.
- Establishing connections with both B2C and B2B audiences.
- Effectively reaching out to potential customers and communicating product availability.
- Building brand awareness within the Indian market.
Goals
- 4P aspired to be industry trailblazers, inspired by pioneers, and driving innovation and excellence.
- We strategically choose platforms that resonate with our audience, ensuring optimal reach and engagement.
- Tailoring unique content for each platform, meeting the specific needs and expectations of our audience, and strengthening our impact and connection.
Brand Thought Idea:
Selecting Targeted Platforms:
Platform-Specific Content Creation:
Execution
Umbrella Campaign Idea: #GharGharMeinGEBI #EveryHomeIsGEBIHome
- GermSeAzadi - Emotional giveaway campaign during Independence Day, promoting MakeInIndia concept.
- Thought Leadership - Showcasing GEBI's leaders, their ideas, and #MenBehindGEBI to enhance brand credibility.
- MonsoonMeinCleaningSuperSoon - Addressing monsoon cleaning challenges, promoting product lines: Kharatta, Glass wiper, Super Spin Mop, and Cloth Brush.
