Case Study
Blue Star
About the Company
Blue Star Engineering & Electronics delivers advanced technology products and turnkey engineering solutions that cater to a range of industries across India.
It operates in six different lines of business:
- Healthcare Systems
- Data Security Solutions
- Material Testing Products & Systems
- Non-Destructive Testing Products & Systems
- Metrology Products
- Industrial Automation Solution
Challenges & Objectives
- Poor digital presence.
- Need for a strategic approach.
- Need for an extended marketing arm.