Case Study
Jesons
About the Company
Jesons manufacture a wide and diversified range of Specialty Coating Emulsions (SCE) and Water-based Pressure Sensitive Adhesives (PSA) for various end user industries, such as paints, packaging, construction chemicals, textiles, leather and paper. Jesons has a portfolio of 250 products.
Problem Statement
- Lack of brand image & awareness, required for IPO launch which is due in 2 years.
4P Approach
- Understanding the brand as a whole, and its goals for attracting the investors.
- Studying the participation of Jesons in exhibitions & its need for exhibition marketing.
- Understanding its locations & geographical presence to form strategy for content marketing.
Execution
- Posts revolving around Jesons as a brand, Founder’s thought leadership posts, Product certification posts, Factory posts.
- Pre, During & Post Exhibition Highlights to create awareness of Jeson’s participation on social media, emailers.
- Revamping the content of the website & creating a new html based website with enhanced UI / UX.
- Creation of Investors Deck presentation which includes Jesons journey, offerings. Financial reports,customer base and Jesons future roadmap.
- PR activities by writing Articles for Indian Chemical news.
- Factory visit to Jesons to understand Jesons functioning and location strategy and use it in the content strategy.
Exhibition Marketing:
Website:
