Case Study
IndianOil Total Pvt. Ltd.
About the Company
IndianOil Total Pvt. Ltd. (ITPL) is a dynamic joint venture combining Indian Oil Corporation and TotalEnergies expertise for India's road infrastructure. ITPL specializes in premium bitumen derivative products for diverse road construction needs across the nation.
The company integrates global knowledge with local insights for innovative solutions. It prioritizes safety, sustainability, and innovation in its operations. It ensures uncompromised quality and adherence to stringent HSEQ standards. The company drives significant advancements in road infrastructure development.
Problem Statement
- Increasing brand awareness among the target audience was the primary goal for ITPL, driving the implementation of effective marketing strategies.
- A redesign of the website was on ITPL's agenda to provide users with a more engaging experience.
- ITPL planned to establish a presence on LinkedIn to connect with industry professionals and potential clients.
- Collaborating with a more competent agency to drive impactful promotional activities.
Execution
- Enhancing visual appeal and engagement, we refined post designs.
- Nurturing strong client relationships was our aim through personalized mailers.
- Utilizing offline platforms, we embraced the power of exhibitions to connect with potential partners.
- Dynamically showcasing our offerings, we created immersive 3D videos on YouTube.
- Ensuring seamless online operations, we invested in a dedicated server for three years.
- Crafting memorable brand experiences for visitors, we executed meticulous fabrication work at expos.
