Case Study
Punir Gaurav
About the Company
A 32-acre gated community project located in Shrivardhan, Maharashtra, Punir Gaurav Developers offers one-of-a-kind beach club properties at an affordable price. They offer studio apartments, bungalow plots, row houses, and one-bedroom apartments.
Challenges & Objectives
- Lack of awareness about the location - Shrivardhan.
- Need for promoting the concept of ‘second homes’ or 'vacation homes'.
- Generating leads and interest for second home and studio apartment in a location which is not very popular.
- Reaching out and engaging the right target audience.
Our Approach
- Adopted location-based segmentation & targeting strategy to generate quality leads & conversions.
- Social media channels and Google search was optimized to generate the optimum engagement.
- Effective marketing of project walkthroughs that resulted in a lot of site-visit and inquiries.
- Drone shots of the entire gated community project and live customer testimonials were displayed on social media channels.
- Youtube platform was used to promote project videos, live events and project launches.
