Like most manufacturing companies in India, Buzil Rossari never had any set goals to be achieved from their Digital Marketing initiatives. Not having seen any major success stories in the Digital space for their specialty chemicals industry was one of the major reasons for the same. Also the previous teams who tried to work on their online marketing campaigns mostly had experiences of handling brands in the space of fashion, food and beverage and other such domains. In the absence of the right execution partner it led to nothing but a complete failure of any digital marketing initiatives which the marketing department of Buzil Rossari tried coming up with.