Case Study
Seafarer’s Anchor
About the Company
The Seafarer’s Anchor (SFA) is the world’s first professional network for seafarers. As a platform for Seafarer’s across the globe, SFA addresses a wide range of challenges: better visibility & decision making, better connectivity, sharing experience, career development & building networks.
Challenges & Objectives
- To create a global platform which would appeal to Seafarer’s across the globe.
- Create awareness about such a unique platform by reaching out to the seafarers.
- To create content in the form of blogs, videos, FAQs and so on, which would interest the audience and give them the confidence to register.
Our Approach
- A web portal adhering to the global standards and guidelines was created.
- Content creation and distribution based on the pain points, challenges, needs and desires of the seafarers was done.
- Digital films were shot by using international models to showcase the global appeal of SFA.
- A mixed approach of organic, influencer marketing and ads was used to drive the engagement and registrations.
