Case Study
Seabird Logistics
About the Company
Seabird Logistics is an industry leader in the provision of Third Party Logistics (3PL) services PAN India.
The company offers state-of-the-art technology to deliver integrated supply chain solutions. Some of the key sectors it caters to are automotive e-commerce, fashion & retail, pharmaceutical, food and beverage.
Problem Statement
- Lack of consistency in marketing.
- Minimal online presence.
- Need for establishing Seabird Logistics as a supply chain leader.
- Promotion of thought leadership content on relevant digital platforms.
The 4P Approach
- Conducting Industry Research and Analyzing Competitors.
- Standardizing Marketing Activities and Collaterals.
- Showcasing Brand Essence and Addressing Audience Needs.
- Developing a Modern Website for an Improved User Experience.
Execution
- Conducted industry research and competitor analysis to inform a segment-wise strategy.
- Ensured standardization in marketing activities and collaterals.
- Showcased the brand essence through case studies and addressing target audience needs.
- Developed a new website aligned with current industry trends.
Social Media Marketing
