Rossari Biotech Ltd.
Company Overview
Rossari Biotech Limited, founded in 1997, is a leading specialty
chemical manufacturer in India, focusing on surfactants, silicones, acrylics, and
enzymes. With over 4,000 products across 23+ industries and serving 55+ countries,
Rossari offers tailored solutions in Home and Personal Care, Textile Specialty
Chemicals, and Animal Health and Nutrition.
The company emphasizes precision engineering, customer-centric innovation, and
sustainability, holding ISO 14001 certification. As part of the Rossari Group, which
includes subsidiaries like Unitop Chemicals and Buzil Rossari, it aims to expand
capacity and enhance its product portfolio with green solutions through strategic
acquisitions.
Challenges & Needs
-
Customer Persona Understanding:
- Required an agency that could deeply understand their customer base across multiple sectors. Online Brand Presence:
- Needed to strengthen their digital footprint and engagement Stakeholder Engagement:
- Sought to engage stakeholders like customers and investors, especially via LinkedIn, to expand their network and generate inquiries.
Strategic Implementation by the 4P Team
1. Client Avatar Strategy
Developed client personas, ensuring targeted messaging for performance chemicals sectors
2. Event Marketing
Promoted the brands exhibition participation through targeted online campaigns around the exhibitions via pre, during, post event marketing via LinkedIn.
3. Corporate Presentation & Investor Decks
Designed impactful investor materials, positioning Rossari as an attractive prospect for partners.
4. Industry Leadership Positioning
Created content to highlight Rossari’s expertise and innovations, enhancing their thought leadership in specialty chemicals.
