Case Study
Calibre
About the Company
The Calibre group has been a leading manufacturer and supplier of Iodine Derivatives, Persulphates & Perchlorates worldwide for over three decades. From aerospace to food, pharmaceuticals to electronics, Calibre serves a multitude of industries and continuously invests in creating capabilities that allow it to serve over 1000 customers located around the world seamlessly.
Problem Statement
- Strengthen online presence through effective marketing strategies.
- Expand visibility globally via targeted digital marketing efforts.
- Revamp website to reflect current product offerings and improve user experience.
- Increase activity on B2B platforms to connect with industry professionals and attract potential clients.
Weak Digital Presence:
Enhance Global Reach:
Update Website:
Boost B2B Presence:
Goals
- Had a weak digital presence.
- Improve global presence.
- Lack of updated website to reflect the current product offerings.
- Negligible presence on B2B sites like LinkedIn.
Execution
- Developed a new website with advanced features and enhanced functionality.
- Implemented a meeting scheduling tab for seamless communication with prospective clients across different time zones.
- Improved User Experience by interlinking web pages to relevant keywords.
- Created an effective LinkedIn marketing plan to establish credibility and attract B2B prospects.
- Conducted an SEO audit and keyword research to optimize the new website for Search Engine Optimization (SEO).
