Case Study
General Instruments Consortium
About the Company
GIC is a global Instrumentation brand with its presence in 37 countries worldwide. GIC supplies high quality standardized as well as customized products uniquely designed to meet the critical applications in onshore and offshore oil and gas industry, petrochemicals and other process industries. The brand has been serving the engineering industry worldwide as a single largest manufacturer and engineering solution provider for Pressure, Temperature, Level and Flow instruments, since 1966.
Problem Statement
- Lack of Brand Visibility.
- Need for website traffic from The USA.
- Need for portraying them as Industry leaders.
The 4P Approach
- Optimising Social Media of the brand.
- Plugging in industry keywords in the content strategy.
- Education Marketing was done to educate the audience about new product innovation & industry updates.
- SEO was performed to enhance the website ranking in the target regions.
Execution
- Personal branding of CEO.
- Highlighting Product posts, and Company culture on LinkedIn.
- Quarterly video shoots & leveraged on Linkedin to increase brand awareness.
- LinkedIn Brand awareness ads.
- Thought Leadership posts in Audio visual & Static format.
- Education Marketing was done via articles, listicles about the products & new product innovations were highlighted through it.
- Youtube channel creation & utilising it for Quarterly Company updates to showcase its Industry expertise.
- Heatmap was studied through MS clarity to gauge traffic gap analysis & website creation, optimising was done accordingly.
- SEO activities - Blogs, content updation, gmb optimization, off page activities were done to rank the website in the target regions.
