Introduction
You may have heard many marketers saying “SEO is not working anymore” on various social media platforms. But why isn't it working? As AI is entering the scenarios, various SEO tactics are failing, resulting in even the recent SEO best practices of 2025 not working.
Let's understand why this is happening and what majors to take for SEO optimization.
Highlights:
Difference between on-page SEO and off-page SEO
SEO is a comprehensive system that determines how visible and credible your business is online. SEO has two key components: on-page SEO and off-page SEO.
On-page SEO focuses on your website, making it clear, structured, and relevant. Off-page SEO establishes your authority across the web, allowing search engines and your audience to recognize your business as credible.
|
Aspect |
On-Page SEO |
Off-Page SEO |
|
Focus |
Website Optimisation |
Authority & reputation outside the website |
|
Goal |
Relevance, usability, visibility |
Trust, credibility, referral traffic |
|
Control |
Fully controlled |
Partially controlled (external factors) |
|
Examples |
Keywords, meta tags, internal links, schema |
Backlinks, social signals, guest posts, brand mentions |
|
Measurement |
Rankings, CTR, engagement |
Domain authority, referral traffic, and backlink quality |
Top 4 actions for on-page SEO
1: Meta titles & descriptions
Have you ever clicked on the content due to its heading and meta description? If the heading captures your attention, it gains more visibility and clicks, thereby boosting your website's optimization. Hence Meta title and description play a huge role, just like the thumbnail in YouTube videos.
2: Keyword optimization
Your SEO strategy must include searching for the ranking keywords. Because with products and services, the keyword difference is. If you need visibility by search engines, you must include the relevant keywords in your content without stuffing them.
3: Content structure & readability
Structured content provides a flow to read and understand the content. Content with proper H2/H3 headings, bullet points, or tables, FAQs at the bottom, and answering real user queries increases the organic search results.
You can include visuals: images, infographics, or short videos, interlinking them to increase the credibility of the website, article, and blog, increasing the organic website optimization.
4: Technical SEO & schema
Compress images and enable caching for faster load times. Ensure mobile responsiveness, because more than 80% users are mobile users. If your website is not mobile-friendly, users will leave your website. And this will affect the organic search results.
Expert suggestion: With a decade-long experience in digital marketing and SEO, we suggest that you refresh outdated posts and blogs every 6–12 months with new stats, visuals, or insights. This helps in keeping your website up to date and content fresh.
Top 3 actions for Off-Page SEO
1. Backlinks
Backlinks can improve the credibility of your website and your SEO optimization. Start by identifying 10 authoritative websites in your niche. Write a blog around the trending topic and add backlinks to your blog/article. You can also pitch 1–2 guest posts or case studies per month.
2. Social media signals
To maximize your brand visibility and engagement, schedule consistent content sharing across your top three social media platforms, ensuring our messaging reaches the right audiences.
Additionally, you can set up monitoring tools such as Google Alerts and Brand24 to keep track of all brand mentions online. To measure the impact of your brand or campaign, track clicks, engagement, and conversions closely to improve your Social media services.
3. Influencer collaborations
As a digital marketing expert, you know that influencer collaboration is the trend nowadays. Collaborating with influencers can increase your audience reach and secure more consumers for your brand.
Start by searching for 5–10 relevant influencers, then pitch the idea of co-created content, such as a video or social post. Advantages of hiring a micro influencer include a genuine audience that actually takes action to buy products or services, a target audience, and a focus on a small group of consumers.
How The 4P Solutions can help?
SEO is a moving target. On-page and off-page strategies must work together, especially now, with AI-driven search shaping visibility. At The 4P Solutions, we have been in this field for a decade, and we are the best agency in digital marketing and social media marketing.
We optimize your website content, structure, and work on technical SEO for maximum on-page SEO results. We prioritize backlinks, account-based marketing, and AI-driven solutions as your B2B SEO services. We ensure your brand is seen, trusted, and recommended by search engines and by your audience. The 4P Solutions at mktg@the4psolutions.com or call us at +91 85919 37177 to learn more.
Conclusion
On-page SEO ensures relevance and usability; off-page SEO builds authority and credibility, hence SEO is a broader term than just ranking on search engines.
By following actionable steps like auditing content, updating meta tags, adding schema, earning backlinks, and collaborating with influencers, your business can achieve sustainable growth, authority, and long-term visibility.
FAQ’s:
No. On-page builds relevance; off-page builds credibility. Both are necessary.
Usually 3–6 months, depending on competition and execution.
Yes. High-quality, relevant backlinks remain critical ranking signals.