Introduction
ChatGPT grew 5.5 times faster than Google in searches, where Google took 11 years; ChatGPT achieved 365 billion searches in just 2 years. According to a Salesforce survey, 51% of marketers use ChatGPT on a daily basis. Because ChatGPT isn't a chatbot, it's an artificial intelligence, answering your queries in conversational flow, which felt like talking to another human being.
For a marketer, it helped in generating content, doing research, and coming up with innovative ideas. While AI content writing is SEO friendly and relatable, does it really understand your customers' pain points?
Highlights:
5 Strategies to use ChatGPT in marketing
1. Connect the customer journey :
In the B2B marketing funnel, knowing your customer and their funnel stage matters. ChatGPT can write content fast, but without receiving the required input about the customer insights, it won’t strike the emotional chord your audience needs. Hence, this is the difference between AI in customer engagement and true customer-centric marketing. ChatGPT can write, but it needs human intervention to understand the customer's pain point so it can generate the required output.
2. Hyper-personalisation :
Every marketing professional knows customers ignore generic content. Would you click on the content which is not meant for you? This is where personalised content strategies powered by AI work. If you want to send an email to B2B firms, then tools like Persado, Phrasee, or Writesonic can assist you. With tailored subject lines, product recommendations, and ad copy based on specific audience segments.
But only you know what tone your brand should carry. For example, does your customer prefer a warm and conversational tone, or a bold and edgy one? With newly introduced AI agents will help you in B2B email marketing by sending personalised emails to your newly introduced prospects without any delay. Which means your customers are instantly engaged and educated about your product/services.
3. Conversational engagement :
The introduction of ChatGPT bridges the gap between data and personalised queries. Uptill the versions such as ChatGPT 3, 4.0, 4.5 and now newly presented ChatGPT 5 are based on interaction with highly intelligent and to have engaging conversations. Hence, if you use ChatGPT for conversational engagement, it will do a great job.
Because your customers don’t just read, they chat, complain, ask questions, and compare. That’s where conversational AI tools such as HubSpot Chatbots come into play. They instantly handle FAQs, booking requests, and product details 24/7.This doesn’t mean you’re out of the loop. It means you spend less time answering repetitive queries and more time creating campaigns that spark real engagement.
4. Content quality checks :
AI can understand customer behaviour patterns across websites, to help your SEO analyse what people require before they even say it. Platforms such as Adobe Sensei recommend which content, product, or even blog topic should go out next.
Your role? Check the facts. Provide the various insights, be it cultural or social. Because AI usually provides the data from a massive database, as a marketing professional, you are well aware of your customers' requirements, the campaign theme, and the decisions that drive the audience to sales. Hence, doing the quality check of AI content is very crucial.
5. Building a customer persona :
Before 2023, creating a customer persona involved doing an in-depth search, and you needed to analyse the website data, social media platforms and other resources. But after ChatGPT, putting the campaign thoughts, such as lead generation for the chemical industry, can give you audience persona insights. Hence, nowadays, using the hybrid model is the best resolution.
AI can't think like a human, unless you share the specific outputs. Let AI be your assistant, not the decision-maker. Because you still need human marketers to guide it with empathy, insights, and creative strategy. This is the sweet spot where human + AI collaboration thrives.
How The 4p Solutions can help you
As a digital marketing agency, we don’t just use AI for faster writing or research. We integrate smart marketing technology into every stage of the customer journey. We combine AI-powered marketing strategies with deep market research to uncover real customer motivations. We help brands personalise campaigns using the right marketing automation tools, not one-size-fits-all templates.
We design customer-centric marketing strategies where AI handles the heavy lifting of data, while humans add creativity and empathy. This means you’re not just producing content, you’re building customer conversations that convert. Connect with The 4P Solutions at mktg@the4psolutions.com or call us at +91 85919 37177 to learn more.
Conclusion
So, can ChatGPT think like your customer? Not really. But paired with the right human insights, it can help you get closer than ever before.
The future of digital marketing isn’t human vs AI in marketing, it’s human + AI. When marketers embrace AI to take over repetitive tasks and data-heavy processes, they unlock more time to do what they do best: empathise, create, and connect. At 4P, we believe this balance is the future, and we’re here to help brands lead the way.
FAQ’s:
No. AI speeds up tasks, but marketers bring empathy, strategy, and brand storytelling, things AI can’t replicate.
By handling repetitive queries, suggesting content, and personalising experiences across channels.
AI creates fast, data-backed content, while customer-centric marketing ensures that content resonates emotionally.
Tools like Drift, Intercom, and HubSpot are great for chat, while Jasper or Writesonic are better for AI content creation.
We don’t treat AI as a replacement. We blend it with human creativity to create strategies that reflect both customer data and emotional connection.