About the Company

The Seafarer’s Anchor (SFA) is the world’s first professional network for seafarers. As a platform for Seafarer’s across the globe, SFA addresses a wide range of challenges: better visibility & decision making, better connectivity, sharing experience, career development & building networks.

Challenges

1 To create a global platform which would appeal to Seafarer’s across the globe

2 Create awareness about such a unique platform by reaching out to the seafarers

3 To create content in the form of blogs, videos, FAQs and so on, which would interest the audience and give them the confidence to register

Our Approach

1 A web portal adhering to the global standards and guidelines was created

2 Content creation and distribution based on the pain points, challenges, needs and desires of the seafarers was done

3 Digital films were shot by using international models to showcase the global appeal of SFA

4 A mixed approach of organic, influencer marketing and ads was used to drive the engagement and registrations

The Result

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Seafarers have registered on the SFA portal, within first few months
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Increase in Overall web traffic on portal, by month on month
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Rise in facebook post engagement
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Increase in instagram post engagement

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