The Seafarer’s Anchor (SFA) is the world’s first professional network for seafarers. As a platform for Seafarer’s across the globe, SFA addresses a wide range of challenges: better visibility & decision making, better connectivity, sharing experience, career development & building networks.
1 To create a global platform which would appeal to Seafarer’s across the globe
2 Create awareness about such a unique platform by reaching out to the seafarers
3 To create content in the form of blogs, videos, FAQs and so on, which would interest the audience and give them the confidence to register
1 A web portal adhering to the global standards and guidelines was created
2 Content creation and distribution based on the pain points, challenges, needs and desires of the seafarers was done
3 Digital films were shot by using international models to showcase the global appeal of SFA
4 A mixed approach of organic, influencer marketing and ads was used to drive the engagement and registrations