Starting its journey in 1997 as a pioneer in the Indian specialty chemical space, Rossari Biotech Ltd. is now one of the India’s largest specialty chemical manufacturers.
Following their expertise in textiles, the brand has successfully diversified into the cleaning and disinfection solutions, animal health and nutrition, home, personal care and performance chemicals markets.
1 Wanted an agency who could understand their customer persona really well
2 Improve the brand presence online
3 To be able to engage with different stakeholders
Despite a strong market across the world, the brand was nowhere in the digital space. Hence we decided to craft a strong Digital Marketing plan to establish a robust digital presence for Rossari Biotech Ltd.
With a streamlined digital marketing strategy, we planned to boost their website traffic, thus increasing engagement on all social platforms. We also worked on their presence on LinkedIn to generate multiple enquiries.
1 We formulated the Digital Marketing plan for Rossari Biotech based on our tried-and-tested 'Client Avatar'
2 After identifying their core needs, we worked to build a strategy with a precise industry-specific targeting methodology
3 With our strategic Digital Marketing services, we gradually established Rossari Biotech as a speciality chemical leader across the digital space.
4 Helped in creating a corporate profile cum investor deck for Rossari group
5 Planned Digital event marketing strategy for majority of their expo events