Highlights

• What is Responsive Web Design?
• Features of Responsive Website
• Why choose a responsive website for your business?
• Responsive web design and SEO
• Responsive web design and SMM
• Difference between responsive and adaptive web design
• How to make your website responsive? 
• How can we help you design a responsive website?

In the new normal, people rely heavily on mobile phones to access the internet. 92.3% of internet users use smartphones to consume content on the go, meaning websites have more mobile-friendly designs. Responsive and adaptive web design is a way to give your customers a better experience of your webpage. 

In this blog, we will study the features of a responsive web page and how it can benefit your brand. 

What is Responsive Web Design?

A responsive web design is an extremely adaptable web design that automatically adjusts to different screen and window sizes according to devices. A user can access your webpage comfortably regardless of their device. 

Features of a Responsive Website

• Cross-device compatibility
• Accommodative about how your users interact with different elements on your website.
• User-centric interface and design, apt for all kinds of users. 
• Simpler and intuitive navigation through content. 
• Less loading speed and enhanced user experience.

Why Choose a Responsive Website for your business?

• Competitor advantage: Three in four people use smartphones to connect with local businesses. As a result, brands with a responsive website have an advantage over those that don’t. Website bounce rate is also significantly reduced when your business website is responsive. 

• Reach a broader audience: Responsive website can help you reach more clients and engage them through any device. Not having a user-centric website design is a top reason for visitors abandoning a website. Research suggests you can lose 9 out of 10 clients due to poor mobile-friendly experience.

• Makes your website more discoverable: Google favours web pages with proper mobile optimisation. While not visible directly, mobile-first indexing affects your website rank. Google updated their property to GA4 to track engagement customers. Since most of your audience is searching on Google through mobile phones, it is obvious that Google offers more mobile-friendly websites. 

• Build a more trusted brand:  57% of consumers most likely do not recommend a website that is not mobile-friendly. With user-centric design, responsive webpages often delight online users and create a brand that most of your customers trust. 

Responsive Web Design and SEO: 

• Improved SERP ranking: More than half of B2B search queries were made on smartphones in 2020, which is surely increased by 2023. As stated earlier, Google prefers a website that is cross-device compatible, user-friendly and provides valuable content to its users. 

With such a design, you can put your users first, improving SERP ranking. 

• Improved Page Speed: With responsive web design, your page speed, the time that the user spends on a page and page speed is highly increased. 
• Reduced Bounce rates: Being user-centric, the bounce rate is reduced significantly. 

These factors can set your website up for SEO success.

Responsive Web Design and SMM:

• Social Sharing Capabilities: It is no secret that Social media is an integral part of businesses. A responsive website with social sharing capabilities can enhance the user experience.
• Enhanced customer interaction: Your users can share your website content on any social media page or even review your service on SMM. This can amplify the ways your customers interact with your brand. 
• Higher conversion rate: Also, when a user travels from your social media page to your website, having a responsive, mobile-friendly web design can result in enhanced engagement and a higher conversion rate.

Difference between a Responsive and Adaptive Webpage:

In adaptive webpages, web designers design different layouts according to varied devices.

Responsive Web Design	Adaptive Web design
Web designers have to design a single layout.	Web designers have to create different versions according to the screen size
The Fluid grid layout will adjust the content even when the market has a new layout size.	Designers have to develop a new page to fit the new layout size.
Works better for larger sites	Works better for smaller sites

How to make your website responsive? 

• A website developer can create a responsive website from scratch using CSS or HTML. Designers can work with website developers to design a website with enhanced user experience.
• In CSS3, there is a media query technique with which website developers can add a breakpoint to certain design parts to behave differently. The developer can add as many breakpoints as required to create a cross-device-compatible website. 
• In CSS3, website designers can design mobile-first designs so that your webpage displays better and quicker on smaller devices. 
• For people with less or no coding experience, there are Content Management system (CMS) or a website builder available to create a responsive website. Some of the common website builders used are WordPress, Squarespace and Wix. 

How can we help you design a responsive website?

As India’s leading B2B marketing agency, The 4P Solutions can help you in the following ways. 

• Our team of website developers and designers can design a brand website for you from scratch.
• Being one of Mumbai’s top website development companies, we can deliver a website experience with intuitive UI/UX.

To schedule a free consultation, call us on 892860945 today.

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