About the Company
A 32-acre gated community project located in Shrivardhan, Maharashtra, Punir Gaurav Developers offers one-of-a-kind beach club properties at an affordable price. They offer studio apartments, bungalow plots, row houses, and one-bedroom apartments.
Challenges
1 Lack of awareness about the location - Shrivardhan
2 Need for promoting the concept of ‘second homes’ or 'vacation homes'
3 Generating leads and interest for second home and studio apartment in a location which is not very popular
4 Reaching out and engaging the right target audience
Our Approach
After having a deep understanding of the brand and its challenges, it was clear to us that Calibre needed a completely revamped Digital Marketing plan. The comprehensive strategy made by The 4P Solutions took the long-term approach to establishing Calibre as a thought leader in the marketplace. To begin with,
1 Adopted location-based segmentation & targeting strategy to generate quality leads & conversions
2 Social media channels and Google search was optimized to generate the optimum engagement
3 Effective marketing of project walkthroughs that resulted in a lot of site-visit and inquiries
4 Drone shots of the entire gated community project and live customer testimonials were displayed on social media channels
5 Youtube platform was used to promote project videos, live events and project launches
The Result
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