Punir Gaurav is a gated real estate project spread across 32 acres near the picturesque coastal town of Shrivardhan in Maharashtra, India. One of the major challenges was to promote a second home project in a slowing economy in an unpopular location.
The efforts of the management to resort to traditional means of advertising had all but failed, resulting in almost negligible sales in the initial period. After a site visit, the first step of initiation was the development of a responsive website and a detailed project roadmap. This was a critical part of developing trust, credibility, and also to give a glimpse of the project before the actual site visit.