The 4P Approach:
Why choose us as your PPC partner?
As one of India's leading digital marketing agencies, we understand that
everyone’s needs differ. We specialize in B2B account-based marketing,
offering
expert SEO and SMM services. Our approach aligns PPC ad campaigns with
effective
SEO and SMM strategies to help B2B brands in India reach their business
goals.
With our in-house expert website-building team, 4P has the
power
to design conversion-optimized, UI/UX-friendly landing pages for B2B lead
generation. We maximize your ROI, define metrics, and achieve KPIs that
matter
and are aligned with your brand’s strategic goals.
Services
Our PPC Services include:
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Search Ads |
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Our data-driven PPC services are an excellent addition to your SEO strategy making your brand appear first on SERP. |
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Display Ads |
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With our expert designers and content strategists, we craft visually compelling ads designed to captivate attention and drive user action. |
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Remarketing Ads |
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We design tailored ads to target the users who have previously interacted with your brand to encourage return visitors. |
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Social Media Ads |
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With the help of our pre-expo email campaign, you can market your presence at the expo, improve visitors footfall, and engage with existing customers.Also, extend your reach post-expo through our email campaign, reconnecting with the footfall encountered during the exhibition. |
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B2B exhibition follow-up strategies |
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We promote your company and share your trade show success stories via cross channel marketing with millions of clients who couldn't make it to your booth. |
Our PPC Marketing Process:
- Brand Research.
- Quality keyword research.
- Creating a PPC strategy.
- Managing advertising budget for maximum output.
- Optimizing bidding.
- Creating a PPC landing page for better conversions.
- Custom ad scheduling and A/B testing.
- Remarketing for B2B client retention.
- Conversion tracking.
Case Study
Learn how we helped businesses earn more revenue with our bespoke PPC strategies.
Frequently Asked Questions
Pay-per-click (PPC) is a targeted marketing strategy that is hugely result driven. In this kind of advertising, the advertiser pays for each time the ad is clicked. In B2B PPC campaigns with excellent ad copy, design, targeting, landing page, and sales funnel optimization is equally important.
PPC can efficiently target industry-specific keywords, driving qualified leads and enhancing brand visibility, crucial for competitive B2B markets.
As an expert B2B digital marketing agency in India, our PPC paid ad campaigns are designed understanding your buying cycle. Also we design campaigns as per your marketing budget to influence search users to take meaningful actions that benefit your business.
We track key metrics such as lead quality, conversion rates, and cost per acquisition, providing data-driven insights to refine campaign performance.
PPC (Pay Per Click) and CPC (Cost Per Click) are the same thing. PPC is a system in which companies pay per click on an ad, and CPC is the bidding format used to pay for those clicks.
Integrating SEO and PPC creates a powerful marketing startegy for your business. PPC delivers immediate traffic, while SEO builds a lasting online presence. Together, they maximize visibility, targeting customers instantly and fostering long-term brand recognition, optimizing overall marketing impact.