About the Company

Established in 1987, IDEX India is a leading pump manufacturing brand specialising in fluid and metering technologies. The company stands for Innovation, Diversity & Excellence and is known for its expertise in highly engineered fluid systems and components.

Challenges

1 Negligible brand presence in some regions

2 Existing marketing activities lacked result oriented approach

3 Had multiple sub-brands, each having a different set of challenges

Our Approach

1 A customized marketing plan based on technical diagnosis was made for all media channels

2 Created a 1 year Marketing Master Plan which was industry and region focused

3 Region-wise brand performance & lead analysis was done for all the individual brands

4 Major traction generated through LinkedIn, Facebook & YouTube Marketing

5 Achieved record footfall for launch of their new product 'Cognito' due to digital marketing push

The Result

Increased brand awareness & brand recall on consistent basis

0 %
increase in LinkedIn Impressions month on month
0 %
increase in Total Website Traffic
0 +
leads were generated in 1 year period

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