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022 35977171 mktg@the4psolutions.com Mumbai
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About the Company

Established in 1987, IDEX India is a leading pump manufacturing brand specialising in fluid and metering technologies. The company stands for Innovation, Diversity & Excellence and is known for its expertise in highly engineered fluid systems and components.

Challenges & Objectives

Negligible brand presence in some regions

Existing marketing activities lacked result oriented approach

Had multiple sub-brands, each having a different set of challenges

Our Approach

A customized marketing plan based on technical diagnosis was made for all media channels

Created a 1 year Marketing Master Plan which was industry and region focused

Region-wise brand performance & lead analysis was done for all the individual brands

Major traction generated through LinkedIn, Facebook & YouTube Marketing

Achieved record footfall for launch of their new product 'Cognito' due to digital marketing push

The Result

40 %

increase in LinkedIn Impressions month on month

63 %

increase in Total Website Traffic

240 +

leads were generated in 1 year period

Gallery

viking pump static
environment day cognito
pulsapro features 1.2
Richter Plug Valve
sandpiper applications 5

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