About the Company
The Caliber group has been a leading manufacturer and supplier of Iodine Derivatives, Persulphates & Perchlorates worldwide for over three decades. From aerospace to food, pharmaceuticals to electronics, Calibre serves a multitude of industries and continuously invests in creating capabilities that allow it to serve over 1000 customers located around the world seamlessly.
Challenges & Objectives
1 Had a weak digital presence
2 Improve global presence
3 Lack of updated website to reflect the current product offerings
4 Negligible presence on B2B sites like LinkedIn
Our Approach
1 A full-stack new website was developed with advanced features & enhanced functionality
2 Created a meeting scheduling tab that helped prospective clients to reach them irrespective of their time zone
3 Improved User Experience on the website via interlinking web pages to relevant keywords
4 An effective LinkedIn marketing plan was created to give credibility and bring more B2B prospects
5 To optimize the new website for Search Engine Optimization [SEO], an SEO audit and keyword research was done
The Result
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