How to optimize your web content to rank on Google?

In the history of Search Engines, many things have changed since the arrival of Google in 1998. However, the one thing that hasn’t changed is that your organic traffic is directly related to your search engine rankings.

If you have a great website, but you do not have optimized content, you are bound to lose out on your Search Engine Results Page (SERP) rankings. To attract more visitors to your site and make them spend a good dwell time, you need to have great content on your site.

Content is king in the world of the internet, and writing high-quality, relevant content can make your site findable on search engines. Using the best Search Engine Optimization (SEO) practices is the key to making your content stand out and rank higher. There are many top internet marketing agencies that offer digital marketing services in India for seamless content optimization.

In this blog, we will learn more about how to optimize your content for an organic search to achieve top rankings.

What is content optimization?

In content optimization, you update your on-page copy, images, links, and even the code to assist search engine algorithms in ranking your pages higher on their search results pages. The ultimate goal is to help your target audience find you. This type of content is commonly referred to as SEO-optimized content.

The more effective the content is, the more search-friendly it will be for Google and for the audience. A renowned content marketing agency in Mumbai can help you meet all the standard practices of search engines to achieve better rankings.

Content optimization: How to make it SEO-friendly

1. Do keyword research first

The first step towards SEO copywriting and content creation is keyword research. SEO and content marketing strategies cannot be successful without them. Before you begin writing, decide which keywords you want to rank for. Study your target audience’s search patterns to learn how they find relevant content. Take a moment to consider how your business relates to the words or phrases they would use in their searches. Once you have those terms, use them in your content. 

2. Identify related terms and phrases

Next, brainstorm some terms and phrases that might be relevant to the topic you are writing about, putting yourself in your audience’s shoes. As an example, if you are writing about how to market health and diet drinks effectively, ask yourself, ‘what would searchers use to find this type of information?’

Alternatively, you can use Google or YouTube for inspiration since both platforms provide suggestions as you type. Another option is to just search “Searches Related To…” and check those suggestions.

3. Placement of keywords

Your main keyword should appear within the first 100-150 words of your content, as well as in the headers, in order for search engines to recognize it as relevant. Additionally, keywords should be used naturally throughout the text. Keep in mind that SEO should not compromise your originality or readability. It’s important to mention your target keywords enough times that search engines understand your page is relevant, not to repeat them over and over.

4. Ensure that your title tag is optimized

Make your title tag – also known as the meta title or page title – enticing and related to the rest of the content on your page to increase your SEO ranking. To prove relevance, start your title with relevant keywords and avoid keyword stuffing. Titles should be unique for each page. You should limit your title to 50-60 characters – any longer will be cut off in the Search Engine Results Page (SERP).

5. Make your meta descriptions  attention-grabbing

Meta descriptions appear under the Meta title in search results. It is another opportunity to capture the attention of searchers, even though it is not a direct ranking factor. Take advantage of your meta description to boost your click-through rate.

To write an effective meta description, follow these tips:

  • Put strong verbs such as ‘discover’ or ‘learn’ in your call-to-action
  • The meta description of each page should be unique
  • Ensure that you keep it under 155 characters so that the SERP includes your main keywords

Takeaway

Follow the best practices while creating your website content and watch your organic traffic grow!

The 4P Solutions is a leading B2B digital marketing agency that offers brands in the digital space complete marketing solutions. Our expertise in search engine marketing services will help you to get top rank on SERP with SEO-optimized content.

Want to scale up your organic search growth & rankings? Our experts will help you out!

4Pian