For most logistics companies, conventional business-to-business (B2B) marketing channels are still the most effective marketing channels. Digitalization, however, is evident in the growth and success of many industries and spheres, including logistics.
As a vast and rapidly evolving industry, Third Party Logistics (3PL) firms constantly face new competitors. Taking advantage of digital marketing technologies can help you stand out in such a competitive market where customers expect you to stay connected at all times.
Digital marketing for logistics companies is a powerful way to increase awareness, attract new leads and generate customers. By using digital marketing platforms and techniques, supply chain business owners can stand out from the competition and grow their businesses significantly.
Here are five digital marketing strategies that you can use to generate leads for your logistics business, considering the challenges you face in logistics and supply chain.
1. Search Engine Optimization (SEO)
Optimising your web content for Google search results is called search engine optimization (SEO). Users can find your page in search results when they search for something related to what you have on your website.
You must comply with all of Google’s ranking algorithms if you want to rank highly in search engines. The first step to do this is by including relevant keywords in your content. The SEO process also involves several other steps that can help you generate excellent traffic and, therefore, lead generation opportunities.
To achieve these goals, it is important to build relevant & credible backlinks, use HTTPS, optimize your content and images, create a Google My Business [GMB] profile, optimize landing pages to increase dwell time while reducing bounce rate, etc.
A successful SEO campaign helps drive a huge amount of traffic to your website from Google major search engines like Google, Yahoo, etc. Partnering with a reputed SEO agency in Mumbai can give you great results to generate long-term success for your logistics brand.
2. Pay-per-click (PPC) advertising
Google search results don’t just include organic results. Additionally, you can advertise on Google’s search engine results pages (SERPs) by setting up pay-per-click (PPC) advertising.
A Google Ad is an effective way to drive qualified traffic, or good-fit customers, to your business. You can increase website traffic, phone calls, and in-store traffic using Google Ads. With Google Ads, you can make targeted campaigns with respect to keywords, age, location, language, devices etc., control costs of budget and measure the success of your campaigns easily.
Using Google Ads, you can launch a PPC campaign. Using this tool, you can set up your ads and bid on keywords you want to target. Google displays ads based on the following when someone searches for a keyword:
- The bid amount
- A Quality Score (Google’s assessment of the quality of a campaign)
Optimizing your bidding strategy and increasing your quality score will make your ad appear for all the right searches. Even better, you only pay when people click on your advertisements. With several top PPC companies in Mumbai, you can surely get the best lead generation ad campaigns for your logistics services.
3. Social Media Marketing
The average Internet user spends 28 per cent of their time on social media platforms.
For logistic companies, platforms such as LinkedIn, Facebook, and Twitter are prime opportunities to reach new audiences. The first step is to create an account on social media for your business and post engaging creative, and interactive content. Better engagement drives the audience to your website for more traffic and digital connection/audience/brand building.
Alternatively, you can use the paid social media advertising tool to place ads right in your users’ feeds/stories. Social Media ads let you target specific demographics and locations, ensuring maximum relevance.
Social media can be incredibly effective by combining organic posts and paid advertising to deliver the brand message to a relevant audience set. A number of reputable social media marketing companies offer highly effective social media campaigns if you want to explore the power of social media.
4. Web design and development
The purpose of nearly all of your online marketing is to direct users back to one place: your website. A compelling web design is necessary for any of this to be effective.
In order for a website to be considered to have a good web design, it should be intuitively designed, functionally designed, and aesthetically pleasing. Without these requirements, websites are likely to have high bounce rates, which means many of their visitors will have hit the “back” button shortly after arriving.
In contrast, if your site fulfils your audience’s expectations and needs, they will remain on your site for a longer duration and possibly convert into a lead/inquiry. There are many renowned website development companies in Mumbai that can help you design optimized websites for your logistics brand.
5. Email marketing
Finally, we’ll talk about email marketing, one of the most effective techniques when used for remarketing. Email marketing uses remarketing to reach people who have already visited your website in the past.
Create an email list through your website by asking people to sign up for your newsletter or offer special discounts in return for their email addresses. When people subscribe, you can send them marketing emails right to their inboxes.
Make sure you send people what they signed up for – otherwise, they’ll most likely unsubscribe. When it comes to email marketing, if you deliver what users subscribed for, it’s highly effective – especially since users opt-in voluntarily!
If you want to know more about how to create a winning email marketing strategy for your logistics company, then click here to learn more.
At The 4P Solutions, we know what it takes to optimize your brand in the B2B space with our tactical digital marketing strategies.
With over 10 years of experience in digital marketing for B2B brands, we are the leading branding and marketing agency in Mumbai. We help you to implement strategies that can take your logistics company to the next level. Connect with The 4P Solutions today!