Well, who does not want to rank their website on the first page of Google? But without knowing an appropriate SEO-friendly Content Management System (CMS), you will make it difficult for search engines to understand the content on your website basically, making your website difficult to rank on Google.
That is why it is important to understand which CMS is suitable for your website. Along with the ranking, even if the user is looking for lead generation solutions or product promotions, CMS plays a vital role in it.
We at The 4P Solutions, a Website Development Agency in Mumbai, have expertise in driving leads and revenue for our clients by offering suitable SEO-friendly marketing methods. But firstly, before understanding how to pick the most SEO-friendly CMS for your website, let’s know what exactly CMS is!
What is a Content Management System (CMS)?
A content management system (CMS) is a software framework that helps multiple users to create new web pages, edit current web pages, and change the copy on existing pages.
No, you don’t have to be tech-savvy, for implementing CMS on your website. Even people who aren’t familiar with coding can make updates to the website using a CMS without the need for development or IT assistance.
The CMS administrator is in charge of the permissions that govern each user’s access level. Not all users necessitate publishing permissions, and a CMS gives you that control while still allowing non-technical people access.
What are Content Management System Key Features?
When it comes to selecting the right CMS, make sure you have access to fundamental content management functions initially.
Below mentioned are the basic features of a content management system if you’re not sure what to look for:
- Adding and deleting pages is possible.
- It provides a media gallery for uploading images and videos.
- It provides a “What You See Is What You Get” (WYSIWYG) content editor.
- It has Article Management System to manage articles
- It has style options for paragraphs and heading text.
While these features are critical, they are alone insufficient to provide you with the control you require over your website. So if you are still using a CMS that only has those basic functionalities, it’s time to get an upgrade!
You may be unaware of how important your CMS is to your SERP rankings. Your content management system (CMS) acts as a link between search engines and your content. It will be impossible to get from one end to the other if the link does not have a sturdy foundation. So to have a sturdy foundation, we should know what are the latest CMS features for SEO.
Must-Have CMS Features for SEO
- Customizable Page Elements
The meta title, meta description, and image alt text of your articles and pages should all be customizable in your CMS. These are really important for your on-page SEO. You will help visitors and search engines understand what the website is about by inserting your target keywords in various places, which will boost your potential to rank.
- URL Settings
Another important aspect of your website is the URL structure. Long sequences of words especially with complex structures irritate search engines, just as they irritate readers. Only your targeted keywords should be included in your URLs to make them short and meaningful.
Your CMS must allow you to alter your URLs in order to effectively optimize your on-page SEO.
- Blogging Tools
One of the most common forms of media employed in content strategies is blog content. As a result, you should choose a platform that includes blogging tools and templates to assist you in getting started.
You can easily and rapidly write compelling blog articles using a drag-and-drop editor that includes modules for photographs, videos, call-to-action buttons, and more.
- Internal Linking
Internal linking is also one of the important components of on-page SEO. Two things will happen if you link to your related content.
First, it will aid search engines in discovering all of your content on a specific topic on your website, increasing your chances of ranking for the keywords linked with that topic.
Second, providing links to other useful posts and pages can enhance the visitor experience and persuade them to stay longer on your site.
- 301 Redirects
Ideally, your content management system (CMS) would make it simple to set up 301 redirects.
Any content audit approach needs to include redirects. For example, rather than deleting old and duplicate pages that bring in almost no qualified traffic to your company, you can actually redirect them.
Redirects not only prohibit broken links and 404 error pages, but they also make sure that any readers or search engine crawlers that land on those pages are directed to your existing content.
- XML Sitemaps
XML sitemaps are, as the name implies, maps for websites. These files provide a list of every page on your website, making it easier for search engines to find, analyze, and index your content.
A sitemap can be created manually, but it will require some coding. Ideally, your content management system (CMS) will develop one for you. Alternatively, you can also use a sitemap plugin to automate the process.
What are the Major Types of CMS?
WordPress began as an open-source blogging website, but thanks to thousands of themes and plugins, it can now be used for e-commerce and other types of websites, such as booking websites.
WordPress is the most popular content management system (CMS), powering approximately 41.2 percent of all websites. Millions of users select it for a ton of reasons, and SEO is undoubtedly one of them.
To create your site, you may also look through the official WordPress directory and other third-party markets for a bigger range of responsive themes. If you want even more authority over the appearance of your site on multiple devices, you can choose a tool like the free Elementor Page Builder, which includes mobile editing as well.
In the field of content management systems, Drupal is almost as good as WordPress. Also when it comes to scalability and security, it is miles ahead of Joomla and WordPress, but the thing is it is not quite as user-friendly as both of them. In fact, unless you’re a developer, you’re unlikely to be able to navigate Drupal easily.
Nonetheless, Drupal is an excellent choice for large websites with hundreds of pages and users. Well, that’s because Drupal has a lot of wonderful capabilities available through modules, whereas WordPress requires significant coding to gain similar features.
Joomla in many ways is similar to WordPress as it allows you to add software extensions to enhance features and functions of your website and use templates to change the look and feel of your site. Joomla actually comes with more out-of-the-box site and content management features than WordPress. But deploying them and configuring features of your site, on the other hand, is not as simple as with WordPress. It’s a cost-benefit analysis.
Joomla is a good option for improving larger commercial and e-commerce websites when it comes to SEO elements. The CMS enables users to make critical SEO modifications such as creating meta descriptions and titles, activating gzip compression, and modifying URLs and site design without the need for extensions, which is especially useful for larger sites that add and delete material frequently.
You can also change a number of things in Magento‘s settings, which are called Configuration. If you want to prevent duplicates, enable clean URLs and choose the appropriate option for canonical tags.
To accelerate your website, you can enable caching and consolidate CSS and JS files. Simply go to the URL Rewrite section of the Marketing page in Magento to set up a redirect. There are 301 and 302 redirects easily available.
So Which is the Best SEO Friendly CMS for a Website?
A Content Management System can make or break the success of a website’s SEO. But which is the best SEO-friendly CMS for a Website?
The answer actually depends on what your website requirements are to be precise. All of the Content Management Systems that we’ve discussed can be quite SEO-friendly if you configure them properly.
It’s just that some of them will require more preparation time than others. If you choose to run your website on a lesser-known CMS, be sure it contains all of the capabilities we have mentioned in this blog.
In any case, after the setup is complete, we recommend conducting a website audit to ensure that all plugins/modules are functioning properly and that you have avoided all SEO traps.
Well, the visibility of your website is our ultimate aim. But at The 4P Solutions, a B2B SEO agency in Mumbai, we also make sure there is a rise in the number of qualified users accessing your site.
We deal with companies of all sizes and of various sectors. If you’re ready to boost your website’s quality traffic and conversions, reach out to our team of digital specialists to explore how we can help you to achieve it.